The 2014 Wistia Rap-Up
December 29, 2014
Topic tags
Alyce Currier
Marketing
Thanks for an incredible 2014!
January
- We reflected on overcoming our video fears and scrappy video beginnings.
- Chris Lavigne took a stance on microphone selection.
- HTML5 took over as the default Wistia player. See ya later, Flash!
February
- Our Top Hat Tuesday video series came to an end, and we wrote about why it wasn’t meant to be.
- Brendan gave us all the best Valentine’s Day gift ever: a tool for stripping pesky UTM codes from URLs.
- We talked about choosing music for your videos and gave away three free tracks (still available for download!)
- Designer Danielle joined the team!
March
- Ezra pondered the pros and cons of embedding video in email.
- James started his career as a vocalist with the announcement of new video organization tools in Wistia.
- We took a brief break from video with some tips for editing written content.
April
- We launched the Wistia Community!
- We interviewed some in-house business videographers about the experience of working together with a team.
- Chris drew the line between product-based and mission-based marketing.
- We did some serious local exploring in Cambridge and Somerville and listed our favorite spots.
- Olivier joined the Customer Happiness team!
- Some awesome sign-painters visited the office and made our doors look special.
May
- We held our very first WistiaFest! Attendees did a great job documenting the occasion - not that we expected any less!
- Elise and Dave walked through some techniques for making your first video in under two hours.
- Ezra wrote about how YouTube should fit into your video strategy.
- Jonathan joined the engineering team!
June
- We launched our first Wistia guide: the guide to audience retention!
- Chris L. wrote about his disdain for “ducking” and how to get your background music volume right.
- Chris outlined three levels of video strategy and goals.
- Meryl joined the team and introduced us to some of her favorite video shot sequences!
July
- Casey joined the team and Google made some changes to video snippets, and he helped us all understand WTF was going on.
- Ryan joined the engineering team, performed some magic, and suddenly, Turnstile was able to collect names as well as email addresses.
August
- We talked to the Mexican Cooking Network about the super cool interactive shopping experience they’ve built on top of the Wistia player.
- Moz’s Rand Fishkin let you ask him anything in the Community.
- #videowkd, the casual weekend video project, kicked off!
- Danielle shared her tips for editing videos in iMovie.
September
- Meryl and Chris L. taught us about shooting stable video footage.
- The Wistia mobile experience got a serious makeover.
- Mat joined the Customer Happiness team!
- So did Sarah-Mei
- And Trevor joined the video team. We had a lucky September!
- We got excited about the new camera features on the iPhone 6/iOS8.
- Casey got technical and explained the code behind our fullscreen video homepage.
October
- The Wistia Free Plan got more free, and we shot a video in a roller rink to celebrate.
- Wistia processing speeds got better.
- Meryl took a behind-the-scenes look at how ModCloth uses video to build a satisfied customer community.
- We released a guide to 8 video metrics and what they’re really telling you.
- Speaking of guides, we also released a guide to recording audio for business video.
- Our embedding documentation got a sleek revamp with some new videos.
November
- We celebrated our favorite tiny lil camera during GoPro Week, and you posted your own awesome GoPro footage.
- We talked to BigCommerce, Yashi, and TrackBat about how they’ve created addictive video series.
- Beth joined the engineering team!
- Meryl outlined five common thumbnail mistakes and how to fix them.
- The Wistia status page got an update, with lots of pretty new graphs.
- Ezra wrote a cautionary tale about the dangers of data-driven marketing.
December
- We took our relationship with email a bit deeper with a new guide and three free video-centric email templates.
- Meryl shared five more shot sequences to add variety to your videos.
- User researcher Molly joined the team!
- The design team built a geodesic styrodome in the office. The first attempt definitely didn’t collapse.
Happy holidays, we hope you had a great year!
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