Posts in the Marketing category, page 1

How to Look Good on Camera When Hosting a Webinar

Get practical tips on nailing your outfit, framing your shot, and more.

Why You Need Company Culture Videos and How to Make Them

Discover what company culture videos are, why they matter, and how to make ones that attract talent, build trust, and ...

How to Prove the ROI of Webinars to Stakeholders

We've rounded up some tips to help you make your case for investing more in a webinar strategy.

Why Video Marketing Is Worth the Investment

Learn why video delivers a solid return on investment and how to add it to your marketing strategy without breaking ...

Wistia vs. Livestorm: Which Live Event Platform Should You Use?

Explore the main differences between these two platforms and choose the right one for your business.

How We Discovered the Woes of Video Hosting and Built a Better System

Learn why you can trust Wistia with your video infrastructure and how we’re constantly improving it to give you the ...

A Complete Guide to Vertical Videos for Social Media

Vertical videos are a game changer on social media — get tips on creating and sharing vertical videos that stand ...

Videos in Email Marketing: Why They Work and How to Add Them

Learn all about video email marketing and how to do it like a pro.

5 Interesting Takeaways from INBOUND 2024

We just got back from HubSpot’s INBOUND event, where we had a booth, hosted two educational sessions, and interviewed a ...

Wistia as an Online Video Course Platform: What to Know

Learn why Wistia is great for hosting online video courses, whether you're embedding a video series on your site or ...

Top 10 Audience Engagement Tips for Webinars

Discover 10 tried-and-true ways to keep your audience interested and involved before, during, and after your webinar.

2024 Industry Benchmarks for Your Webinar Analytics

Use our webinar benchmarks to inform your strategy and measure event success.

Why You Need Both Live and On-Demand Webinars

Live and on-demand webinars each have strengths, but together they’re unbeatable. Learn why your strategy needs both webinar formats.

Switch Webinar Software With This Platform Migration Strategy

Learn how to seamlessly switch your software with a webinar platform migration strategy.

The Top 13 Webinar Analytics For Measuring Success

Discover the best metrics for measuring the success of your webinars and optimizing future events.

3 Companies Explain Why Wistia Is Their Go-to Webinar Platform

Marketers from Wisetail, CNTV, and Lumen5 got together to talk about what makes Wistia great for hosting webinars. See what ...

We Went Big with Pre-recorded Content for Our State of Video Live Webinar: Was It Worth It?

For this year’s State of Video webinar, we played a splashy 30-minute pre-recorded presentation and then hosted a live Q&A ...

Wistia Webinars 101: Your Top Questions Answered

Here are answers to the most frequently asked questions about hosting webinars with Wistia.

Webinar Recap: Webinars 301 – Advanced Webinar Marketing with Rand Fishkin

In our recent webinar Webinars 301: Advanced Webinar Marketing with Rand Fishkin, industry expert Rand Fishkin shared actionable insights into ...

Wistia vs. GoTo Webinar: Which Webinar Platform Is Better?

Which is the better webinar software, Wistia or GoTo Webinar? Find out which platform will give you the best return ...

Wistia vs. Zoom: Which Webinar Platform Is Better?

Which is the better webinar software, Wistia or Zoom? Find out which platform will give you the best return on ...

The Best Webinar Platforms for Marketers in 2024

We highlight the features marketers should look for in a webinar software and share our top picks for the best ...

Wistia vs. ON24: Which Live Event Platform Should You Use?

Which is better, Wistia or ON24? Both live event platforms can help you host engaging events for your audience. Here’s ...