Online marketing is getting harder — there are fewer new channels, the best tactics are known, our playbooks don’t work like they used to, and our technology is no longer a competitive advantage.
To stand out in a world with unlimited distractions we have to build brands that are strong. Brands that have clear values and brands that our audiences care about.
To win, we need to create more brand advocates who believe in what we are doing and who will help us share our stories.
On October 2 at 1 p.m. EST, my-co-founder Brendan Schwartz and I are going to be hosting a special live broadcast called Change the Channel. We’re going to share what we’ve learned about building brands, where we see marketing heading, and what you can expect from Wistia in the coming years. We’ll even hear from a few special guests from InVision and ThriveHive — companies that are already building incredible brands.
Want to make sure you don’t miss a beat? Just add the event to your calendar:
Oh, and while you’re tuned in, be sure to print out our Bingo card and play along. Mark all the right squares during the event and enter for the chance to win an all-in-one mobile video studio, a.k.a, the Soapbox Station. See you there!
Now it wouldn’t be Wistia if you weren’t able to be involved in this announcement as well. Before tuning in, be sure to download our Change the Channel Bingo Card* and play along for the chance to win an all-in-one mobile video studio, aka the Wistia Soapbox Station. Print a card out for yourself, or pass them around your office! Three winners will be chosen at random on each channel. Here’s how to enter:
- Snap a picture holding your winning card
- Post it to Twitter or Instagram
- Tag @wistia & use the hashtag #watchCTC
Be sure to register and watch the live stream from the Change the Channel page on Wednesday, October 2 at 1 p.m. EST. Bookmark it to be safe! And if you can’t make it, don’t worry — all registrants will receive a recording of the event once we’re done broadcasting. We hope to “see” you there!
Sign up to watch live and receive event reminders:
*Participants and winners must be U.S. residents. Limit of one entry per person on Twitter or Instagram exclusively. Submissions must be posted by 9 AM on Thursday, October 3rd in order to be considered. Winners will be announced on Monday, October 7th. Soapbox Stations provided to eligible winners are not transferable, redeemable for cash or exchangeable for any other prize. If a winner cannot be contacted or is disqualified for any reason, Wistia reserves the right to determine an alternate winner or not to award that winner’s prize, in its sole discretion.