How Intercom Made Videos More Useful, For More Of Our Teams - CouchCon 2018

Will Holden and Phil Byrne discuss the use of video in different parts of the customer lifecycle at Intercom. Find out how their sales team uses video and GIFs in outreach emails and in-app messages, and how usage of educational video content has helped shape the content itself, into a more dynamic format that complements Intercom’s SaaS subscription model.