Welcome to Show Business: Wistia Studios’ Biggest Show Yet

April 27, 2021

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Dan Mills

Creative

Chris Lavigne

Creative

Drum roll please… Welcome to Show Business!

We’re thrilled to share that Wistia Studios’ latest video series has arrived. Featuring interviews with more than 15 marketing and creative experts, Show Business offers an exciting look into every aspect of brand show creation. The series covers everything from coming up with a great idea, to building your team, figuring out what gear to buy, and understanding launch and distribution.

After a full year of production, one towed car, and approximately two metric tons of bubble tea, we are super excited to release Wistia Studios' biggest project yet. Show Business clocks in at over 142 minutes of edited video… exactly the length of Robert Zemmekis’s 1994 masterpiece Forrest Gump. Yup! Show Business is our Forrest Gump.

We produced Show Business as a resource for anyone looking to create engaging episodic content for their brand. And to help folks hit the ground running, we’ve also included free downloadable worksheets, decks, and checklists that will set you up for sweet, sweet show-making success. We’ve also paired the series with our new Brand Show Creation Certification. After you’ve watched the show, you can take a test to get certified, so the whole world knows you’re ready to make a binge-worthy video series or podcast.

Creating Show Business gave our team an incredible opportunity to sit and talk with our peers in the video community. We left each interview feeling inspired and energized, and we hope that this series provides the same feeling for you! So grab some Milk Duds (or Sour Patch Kids, if that’s your thing) and let us know what you think about Show Business in the comments, or hit us up on Twitter at @wistia.

Dan Mills

Creative

Chris Lavigne

Creative

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