Want to make your audience fall in love with your brand? Well then, you've come to the right place. Throughout this series you'll hear from producers, content creators, and marketers who'll help you learn what it takes to make shows and build a fanbase.

Dana Saint & Dan Riordan

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Partners

Kristen Bryant

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Strategic Partnerships Manager

Brooke Van Poppelen

Nametag van poppelen@2x

Comic, Writer, Actor

Michelle Khouri

Nametag khouri@2x

CEO & Founder

Rand Fishkin

Nametag rand@2x

CEO & Co-Founder

Colin Rosenblum & Samir Chaudry

Nametag colin and samir@2x

Co-Creators

Jeff Ayers

Nametag ayers@2x

Digital Media & Broadcasting Manager

Nate Nichols

Nametag nate@2x

Creative Director

Mykim Dang

Nametag dang@2x

Executive Video Producer

Adam Lisagor & Claude Zeins

Nametag adam and claude@2x

Sandwich

Chris Savage

Nametag savage@2x

Co-Founder

Patrick Campbell

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Founder & CEO

Dan Mills

Nametag dan@2x

Head of Wistia Studios

Kibi Anderson

Nametag anderson@2x

Digital Content & Strategy Executive

Graham Burns & Jackson Cook

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Co-Creative Directors

Dave Mizzoni

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Actor & Producer 

Brendan Schwartz

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Adam Day

Nametag adam day@2x

Lead Producer

Chris Lavigne

Nametag CRL@2x

Head of Production

Jenny Coppola

Nametag jenny@2x

Director of Content and Creative

BAM-Playbook tall

The Brand Affinity Marketing Playbook

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What is a Studio Mandate?

Welcome To Show Business


DANA SAINT: Woo!

KRISTEN BRYANT: Fasten those seat belts.

BROOKE VAN POPPELEN: And really rev up, man.

MICHELLE KHOURI: It's time to step up to the mic.

RAND FISHKIN: Your job is about to get a lot more interesting.

NARRATOR: Marketing—it's changing. Traditional tactics like running digital ads are great for getting in front of an audience. But you won't make that audience fall in love with your products or your brand. Today's marketing is all about building brand affinity. And to do that, you need to make engaging content that keeps your audience coming back for more, like a binge-worthy web series or an ear-grabbing podcast.

SAMIR CHAUDRY: On the internet, it's a two-way street. When you put out something to the world, it's a conversation. That makes it way more fun than watching TV.

NARRATOR: But producing and promoting shows can be intimidating—especially if your team hasn't done it before. That's where we come in.

ALL: Hi, there. Hi.

NARRATOR: This is Show Business.

JEFF AYERS: We got you covered.

NATE NICHOLS: You got this.

NARRATOR: We've got producers from the industry, new content creators, leading marketers, and experts from Wistia to help you learn what it takes to make shows and build a fan base.

CHRIS SAVAGE: Brand affinity marketing—simple idea. Instead of advertising on a podcast, be the podcast.

PATRICK CAMPBELL: It's about creating more effective content with the time and resources that you already have.

DAN MILLS: We're going to teach you how to make a show for your business, soup to nuts, the whole thing.

KIBI ANDERSON: It took me 20 years to learn this stuff. So you all are going to get a goldmine of information today.

GRAHAM BURNS: You better believe you're going to stretch those creative muscles.

NARRATOR: We'll cover every aspect of building brand affinity with shows, from coming up with an idea to producing your show and sharing it with the world. You'll learn about what gear to buy, what to expect on set, and, most importantly, how to promote your show to build an audience and grow your business.

DAVE MIZZONI: There is an audience for everything if you are good at it.

BRENDAN SCHWARTZ: Making a great show isn't about one big moment. It's a scalable process. And you can learn it.

NARRATOR: Watch the videos on the topics that interest you.

DAVE MIZZONI: Pre-production is the worst.

CHRIS LAVIGNE: Scripting for shows.

BROOKE VAN POPPELIN: When you're in post-production.

MYKIM DANG: Making promo assets.

DAN MILLS: (SINGING FALSETTO) Building the hype—gotta get them excited.

NARRATOR: Or binge the whole series to see how we think about shows from beginning to end.

ADAM DAY: This is like a Vulcan mind-meld of all the production advice you could ever want.

CHRIS LAVIGNE: You want to talk about gear? Oh, we're going to talk about gear.

DAN MILLS: I promise you, no matter what your brand is about—

BROOKE VAN POPPELEN: The listeners are out there for it.

RAND FISHKIN: You are a marketer. Your greatest strength is tapping into people's hearts and minds. Tap into that.

CHRIS SAVAGE: Ooh, it's going to get fun, isn't it?

DAVE MIZZONI: This is Show Business, baby. You'll be fine.

JENNY COPPOLA: Welcome to Show Business.

MYKIM DANG: Welcome to Show Business.

NATE NICHOLS: Welcome to Show Business.

BOTH: Welcome to Show Business.

CLAUDE ZEINS: This is Show Business.
