Chiara Hoogervorst
Senior Copy Editor at WistiaShe/Her
When Chiara's not turning rough drafts into polished gems, she's trying new recipes, planning her next hike or road trip, or collecting ideas for home improvement projects she may (or may not) tackle.
The Best Practices for Adding Lead Gen Forms to Your Videos
Get data-backed insights on the types of videos that capture the most leads, the best places to put a form in your videos, and more.
Video Distribution
State of Video Report: Video Marketing Statistics for 2026
Build a stronger video marketing strategy this year with our latest video marketing statistics on performance, creation, distribution, and generative artificial intelligence (AI).
Video Analytics
A Recap of Wistia’s 2026 Town Hall
See how our latest features are helping solve the biggest challenges marketers are facing these days.
Wistia Updates
The Top 13 Webinar Analytics For Measuring Success
Use these insights to refine your strategy and make each webinar a bigger win than the last.
Video Analytics
Why You Should Embed Videos on Your Website
Learn how videos on your site can boost search rankings, bring in more visitors, and more.
Video Distribution
7 Great Reasons to Start a Podcast for Your Business
Discover 7 profitable reasons to start a podcast for your business and build trust, grow your audience, and boost your brand visibility.
Podcasting
17 Ways to Promote Your Podcast like a Pro
Get the best practices for distributing your podcast and getting folks to hit play.
Video Distribution
9 Easy Ways to Repurpose Your Videos
Discover all the different ways you can transform your existing videos into new pieces of content.
Video Strategy
5 Benefits of Adding Captions to Every Video
Video captions go beyond accessibility. Learn why making them part of your workflow is a smart move for your business.
Video Distribution
How to Make Your Webinars Accessible to Everyone
Gain insight into why every webinar should be an inclusive experience, and get a checklist of everything you need to do to make your webinars fully accessible.
Webinars
How to Choose the Right Marketing Video Length for Any Goal
Discover what video length performs best for any marketing goal, backed by insights from 100 million videos.
Editing
How to Get a Transcript of a Video
Learn how to get a transcript manually and automatically. (It's much easier than you think!)
Video Distribution