Ezra Fishman
Former Vice President of Growth at WistiaHe/Him
Ezra was Wistia's first customer. After he joined Wistia, he built our first marketing team, created our first version of business intelligence, and helped grow Wistia to what it is today.
How to Choose the Right Marketing Video Length for Any Goal
Discover what video length performs best for any marketing goal, backed by insights from 100 million videos.
Editing
How Videos Can Boost the Average Time Spent on Your Website
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and time on page!
Video Analytics
Developing a Better YouTube Strategy
Crafting your video distribution strategy? Learn how to make the most of YouTube's search and social opportunities with this comprehensive guide.
Video Strategy
4 Reasons You Shouldn’t Embed Video in an Email
Should you embed video in email? In this post, we'll tackle four compelling reasons not to add video directly into your email sends. Do you agree?
Video Distribution
2020 Video Trends & Usage: Consumption Is up 120% During COVID-19
Learn how COVID-19 has impacted video usage in marketing and how your business can pivot to embrace digital engagement.
Video Strategy
The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
Video Analytics
How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into that workflow.
Video Analytics
Understanding Audience Retention
How to evaluate the strengths and weaknesses of your video by breaking down its analytics.
Video Analytics
Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Video Distribution
The New Wistia Enterprise Plan
This plan is built to help large businesses with big audiences and lots of videos, as well as organizations who care about using detailed video analytics to influence their wider marketing activity.
Wistia Updates
The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Video Strategy
How We Use Turnstile to Capture Leads
Learn why we started gating content and how it’s helped us capture leads.
Video Strategy