Customer Stories
See how companies like yours use Wistia to turn their videos and webinars into real business results.

How Reddit Scaled a Webinar Program with Wistia
Reddit’s SMB marketing team turned a content-rich strategy into a scalable webinar program—and they couldn’t have done it without Wistia.
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How Explainly Uses Wistia to Improve Their Customer Journey
Discover how this animated production company uses Wistia to build and showcase an impressive portfolio, enhance client proposals, and close more deals.
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How Kovai Uses Wistia to Increase Engagement and Convert More Customers
Learn how this multi-product SaaS company used the power of video, analytics, and Wistia to increase engagement and convert more free trial users into paying customers.
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How Defendify Scaled Their Cybersecurity Webinar Program with Wistia
Defendify had a solid webinar strategy, but an inefficient workflow was holding them back. See how switching to Wistia helped them host more webinars, grow their audience, and build a stronger cybersecurity community.
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Dive into our demo videos and discover how Wistia can help you reach your video and webinar goals.
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All Articles

How ProfitWell Built and Launched a Media Network with 7 Binge-Worthy Shows
See how this SaaS company is cutting through the noise and differentiating themselves with a slate of binge-worthy shows.
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How Privy Launched a Podcast for $53 an Episode
For Dave Gerhardt, CMO at Privy, launching a podcast was not only affordable—it barely cost him anything.
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The Story Behind Cladwell’s Video Series Strategy
Learn why a personal styling app is bought-in on producing episodic content to build their brand affinity.
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How InVision Blazed a Trail for Filmmaking in the SaaS Industry
Find out why this software company started creating binge-worthy video content and why they're invested in making more of it.
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Amplifying the Power of B2B Content with Wistia Channels
Learn how Wistia helps MarketScale grow brands and engage audiences better by showcasing original and client content in a Wistia Channel.
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How Formlabs Educates and Onboards Customers and Prospects with Video
Learn how Formlabs is using Wistia Channels and other features to enhance their brand experience.
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How a Craft Beverage Software Company Benefits from Video and Wistia Channels
Learn how Orchestra Software is using Wistia Channels to display their most valuable video assets to customers and prospects.
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The Story Behind "Beyond Black Friday," a Docuseries by Klaviyo
Learn why Klaviyo created episodic content to educate and inspire ecommerce marketers to push their strategies to the next level.
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The Story Behind "Restaurant Roots," a New Video Series by ezCater
Learn why and how the online catering marketplace, ezCater, created their own original series.
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How ThoughtWorks Recruited Hundreds of Talented Employees Using Video
"We have found that video is the most immediate way to showcase the talented and diverse minds we have working with us."
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How HubSpot Academy Builds Trust With Online Education
HubSpot Academy’s Eric Peters explains how HubSpot creates educational video content that inspires.
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How Casper Describes their Mattress Design
Casper highlights their dedication to detail and explains the science behind their design.
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How Sylvane Adopted a Video Marketing Strategy to Boost eCommerce Sales
Sylvane uses video on their e-commerce site to boost conversions and sales.
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Driving Sales Through Video: How PrecisionLender Uses Video to Close More Deals
PrecisionLender uses the Wistia and Pardot integration to spur more relevant conversations, generate and nurture leads with viewing data, and ultimately gain more sales through video.
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How the Museum of Fine Arts Attracts Visitors with Video
Michael Roper, Manager of Interactive Media at the MFA, teaches us all about the renowned museum’s video marketing tactics.
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How to Attract, Nurture, and Convert Leads with Video
Athena Software uses video to nurture and convert leads, increase email click-through rates, and improve their support resources.
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Highlighting Your Product Benefits—and Tracking ROI—with Video
Euromonitor International uses videocasts and product videos to showcase their global market research solutions and shorten their sales cycles.
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Nextiva’s Video Journey: A Decade of Using Wistia to Grow Their Business
The evolution of their series, the framework that they use, and the encouraging results that they’ve seen.
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Mailchimp’s Iterative Process for Support Videos
Mailchimp explains how they identify video subject matter, map out their video content, and iterate based on viewership and feedback.
Maribeth and Ariana