Video Analytics
Make smarter video decisions with the data you already have.
How to Track Video Metrics and Performance with Analytics
Discover what video metrics to track for engagement, conversion assists, and ROI of your next video.
Lisa Marinelli
What Your Video Engagement Graph Is Telling You
Learn how to interpret the data to see what's landing, what's losing viewers, and how to make your next video better.
Chris Lavigne
The Top 13 Webinar Analytics For Measuring Success
Use these insights to refine your strategy and make each webinar a bigger win than the last.
Lisa Marinelli
The 15 Best Video KPIs to Track on Social Media
These metrics tell you what's actually working so you can create more content that resonates with your followers.
Frank Emanuele
2026 State of Video Report
See how your play rate, engagement rate, and other video metrics compare to industry benchmarks.
Grab a free copy
All Articles
How to Track Video Metrics and Performance with Analytics
Discover what video metrics to track for engagement, conversion assists, and ROI of your next video.
Lisa Marinelli
State of Video Report: Video Marketing Statistics for 2026
Build a stronger video marketing strategy this year with our latest video marketing statistics on performance, creation, distribution, and generative artificial intelligence (AI).
Lisa Marinelli
2026 Industry Benchmarks for Your Webinar Analytics
Discover webinar benchmarks for 2026, including registration and attendance rates based on data from 900+ marketers and all the webinars hosted on Wistia.
Lisa Marinelli
What Your Video Engagement Graph Is Telling You
Learn how to interpret the data to see what's landing, what's losing viewers, and how to make your next video better.
Chris Lavigne
The Top 13 Webinar Analytics For Measuring Success
Use these insights to refine your strategy and make each webinar a bigger win than the last.
Lisa Marinelli
Top 7 Insights from Wistia’s State of Video Report
We put all of the insights, data, and benchmarks into our 2024 State of Video Report
Sam Balter
How to Prove the ROI of Webinars to Stakeholders
Get practical tips for proving the worth of your webinars to stakeholders with the cold, hard numbers that win buy-in.
Lisa Marinelli
Top 5 Insights from Wistia’s 2024 State of Video Report
We put all of the insights, data, and benchmarks into our 2024 State of Video Report
Sam Balter
Get More Views: 4 Key Ways to Increase Video Play Rate
Learn the top four things you can do to help increase video play rate.
Chris Lavigne
Wistia's Guide to Video Marketing Automation in Pardot
Learn how you can capture leads right from your videos and then automatically pass their video viewing data into Pardot to score, segment, and assign them
Lisa Marinelli
Wistia's Guide to Video Marketing Automation in HubSpot
Learn how to segment, nurture, and score leads in HubSpot based on your audience's video view activity with Wistia.
Lisa Marinelli
Wistia's Guide to Video Marketing Automation in Marketo
Learn how to capture leads with your videos, then automatically pass Wistia viewing data into Marketo Engage to score, segment, and assign your leads.
Lisa Marinelli
What is Video A/B Testing? How to Optimize Marketing Videos
Learn how to A/B test videos on your website to optimize them for your video marketing strategy!
Austin Canary
How Videos Can Boost the Average Time Spent on Your Website
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and time on page!
Ezra Fishman
The 15 Best Video KPIs to Track on Social Media
These metrics tell you what's actually working so you can create more content that resonates with your followers.
Frank Emanuele
Video KPIs: Evaluating Performance Across Multiple Channels
Uncover the key differences in KPIs across various distribution channels and which ones are the biggest indicators of success based on your marketing goals.
Jenny Coppola
Making Sense of Social: How to Set SMART Social Media Video Goals
Are you investing enough in a social media video strategy? Learn how social videos can help your brand at every stage of the marketing funnel.
Frank Emanuele
Using Marketing Video Data for Better Sales Alignment
Marketing and sales are better together. Learn how both teams can leverage video data to drive leads and pipeline in this short series.
Kristen Craft
Video ROI: The Quantitative and Qualitative Metrics You Need to Know
Struggling to communicate the ROI of your video marketing efforts? We've got you covered with both qualitative and quantitative metrics in our guide to video ROI.
Meisha Bochicchio
5 Ways to Show Your Boss the ROI of Video Marketing
You might know the value of video for marketing, but others on the team might not be sold. Make a solid case for the ROI of video with these tried and true tips!
Meisha Bochicchio
How to Use Video Data in Your Next Retargeting Campaign
Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!
Casey Henry
The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
Ezra Fishman
How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into that workflow.
Ezra Fishman
Understanding Audience Retention
How to evaluate the strengths and weaknesses of your video by breaking down its analytics.
Alyce Currier