Video Analytics
Make smarter video decisions with the data you already have.
How to Track Video Metrics and Performance with Analytics
Discover what video metrics to track for engagement, conversion assists, and ROI of your next video.
Lisa Marinelli
What Your Video Engagement Graph Is Telling You
Learn how to interpret the data to see what's landing, what's losing viewers, and how to make your next video better.
Chris Lavigne
The Top 13 Webinar Analytics For Measuring Success
Use these insights to refine your strategy and make each webinar a bigger win than the last.
Lisa Marinelli
The 15 Best Video KPIs to Track on Social Media
These metrics tell you what's actually working so you can create more content that resonates with your followers.
Frank Emanuele
2026 State of Video Report
See how your play rate, engagement rate, and other video metrics compare to industry benchmarks.
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All Articles
How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
Phil Nottingham
Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham
Why You Should Get Comfortable with Iterative A/B Testing
Find out why you should make iterating part of your A/B testing process.
Andrew Capland
Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland
How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring strategy.
Andrew Capland