Product demo

[MUSIC PLAYING] If your team uses video, you need Wistia. Let me show you why. I’m Chris from Wistia, and in this demo, we’ll cover managing your video content are fast, reliable, accessible, and fully customizable video player creating curated video collections. Our live event platform which helps you host awesome, engaging webinars. Wistia is world famous video analytics, recording and editing tools made for anyone at any skill level and the other tools that Wistia integrates with. So let’s dive in to the wonderful world of Wistia. If you’re working with video, you need a place where your content lives. So you can easily embed it on your website, share it with a collaborator or a client, or publish it to another platform like LinkedIn or YouTube. And that’s where Wistia comes in. Upload your video and Wistia will automatically prepare it for smooth, high quality playback on any device. Now every uploaded video is automatically transcribed, making your content more accessible and more searchable. You can even add AI generated video descriptions and AI generated captions with one click. Pretty nifty. Managing and storing all of your video content is a breeze. Organize your videos into folders, and create subfolders, add tags to keep things tidy. And with universal search, you can find any video in your library in no time. We know not every video should be seen or accessed by everyone, so our comprehensive user permission options help you invite team members to manage your account and lets you invite collaborators or customers outside of your organization to privately view videos. Wistia makes it easy to replace a video too. Which is perfect if you want to update a video without having to embed it everywhere. And if you’re just making a small tweak to your video, you can choose to keep the existing analytics or start fresh. And if you’re ready to retire a video but you don’t want to delete it from your account, you can archive it. As a video producer, I love being able to use Wistia to collaborate. Share for review makes it easy to collect feedback right on your video. Time coded comments and threaded replies keep everything organized and in context so reviews stay on track and approvals move much faster. And you can request a video which allows others to upload or record videos directly into your account. Now, this is perfect for gathering testimonials or collecting videos from multiple people. Wistia is the video platform that knows business. And we have some pretty fancy tricks up our sleeve to help your videos do more than just play. At the core of Wistia, is the Wistia player. And we’re proud to say it’s the fastest, lightest, most accessible video player on the market. Start by customizing the Wistia video player to ensure your videos look and feel like your brand. You can do all sorts of things adjust colors, add rounded corners, and even apply a gradient overlay to match your aesthetic. There are also some pretty handy marketing tools you can use to really put your videos to work. Our email collector has to be one of my favorites. Wistia lets you add a form right into your video that’ll show up anywhere the video is playing. It’s a great tool for gated content like on demand webinar recordings. Want to direct viewers to an external link, easy to do with Wistia annotation tool. End your video with a call to action that moves your audience. Whether it’s signing up, booking a demo, or diving into more content. Our timeline view lets you dial in exactly where those interactive elements appear in your video. Wistia automatically transcribes your video so you can turn on captions, with the option to upgrade to a human verified transcription too. Now, viewers can adjust font, size, and color for better readability. And with the click of a button, you can order audio descriptions, making your content accessible to as many folks as possible. Reach a global audience with AI powered dubbing that translates your videos into over 50 languages, syncing lip movements for a magical result. Like this. [NON-ENGLISH SPEECH] Pretty cool, huh? And with customizations like password protection, Wistia keeps you in total control of the viewing experience. Wistia will even automatically generate AI chapters to help viewers find the content they need quickly. Once your video is looking good, it’s easy to get it onto your website. Just copy a snippet of code and paste it onto your site. You can choose between a standard inline embed or a pop over embed. And no matter which type you choose, the embed will be responsive. Once your video is embedded on your site, any future changes and customizations you make in Wistia will automatically be updated on your site. And with SEO benefits built in, Wistia can help your videos rank better on Google Search. If you’re watching this, you’re serious about video. And if you’re serious about video, I’ll bet you’re sitting on a gold mine of valuable content to share. That’s where collections come in. With Wistia, you can organize videos and podcasts into beautifully branded experiences, playlists, channels, carousels, podcasts. Collections come in a bunch of different flavors. And getting them on your site is as simple as copy and pasting a snippet of code. Each collection is easy to customize. Choose your layout, add your logo and branding, tweak the font and color, and get it looking exactly how you want. And anytime you drop a new video into your folder, your collection will automatically update. Collections work great for podcasts to upload audio files, create a branded podcast page, and use the same analytics and lead capture tools as video. Wistia analytics, this is the good stuff. This is where you can really show the impact of your videos. For every video or group of videos, it’s easy to see important information at a glance. Like plays, average engagement, time spent, and top videos. If you’re promoting video content, it’s also easy to see where traffic is coming from. Including which sources like UTM parameters are driving the most views and engagement. It’s also easy to get deep insights on every video’s performance. This is an engagement graph, it shows you how your audience is interacting with your video. A spike like this means that viewers are rewatching, but a nasty drop off like this means you’ve lost your audience’s attention. Wistia also tracks how every person watches your video second by second. This is the view stream, which is a live look at how folks are watching all of your videos. Each video view has its own heat map, showing what each viewer watched, rewatched, or skipped over in your video. Audience analytics offer insights into viewer demographics and behavior, helping you tailor your content effectively. Wistia’s analytics are built to help you better understand how your content is performing, what’s working best, and where you might be able to improve. Wistia makes hosting super engaging webinars, super easy. Give it a title, a date, and a description. You can even generate one with AI, then brand it your way. Add your logo, colors and a custom form to build a slick registration page. And yes, you can use a prebuilt form from your favorite marketing automation platform too. As people sign up, Wistia sends those leads straight into your marketing tools. Invite co-hosts and panelists, utilize dynamic layouts, screen sharing and backstage chat to keep your events professional and interactive. You can present a slide deck or play back other videos from your Wistia account. After the event, recordings are automatically saved in your Wistia account ready for editing and re-purposing. Gain deep insights with attendee analytics, including watch time chat activity, poll responses and CTA clicks. All of this data syncs with your marketing tech stack, enabling personalized follow ups and improved lead scoring. Creating polished video content shouldn’t require a studio, special software, or hours of editing. Wistia makes it easy to go from recording to ready all in one place. Record a new video right from your Wistia account using your camera, your screen, or both at the same time. Use our AI script generator and built in teleprompter to stay on message during your recordings. And with group recording you can record with others. This is perfect for video, podcasts, internal updates, interviews, and team presentations. Need to clean things up? Wistia has built in editor helps you trim, cut and combine clips. No editing experience required. Trim the start or end of your video, quickly remove mistakes, stitch clips together or added Brandon bumpers with just a few clicks. Use AI to create social ready clips, burn in captions and enhance your video with our collection of free background music. Cut down and repurpose your videos, all without any video editing experience and all without leaving Wistia. Now, if you’re using marketing automation software, you’re going to love this part. Wistia integrates with and makes video management easier in your current marketing tech stack. One click video publishing to LinkedIn, YouTube and Facebook. Yep. Want to capture an email address with a Wistia form and have it update your Mailchimp list? No problem. Want to add a HubSpot or Marketo form to your video instead of using Wistia? Easy. All your forms show up right inside Wistia. You can even capture leads from your videos and see them instantly in your Intercom account tagged with Wistia and the video they came from. The list goes on. Wistia works with all of your favorite marketing tools to make video at your business way easier. That’s a lot of power in one platform, all designed to take your video strategy to the next level. Now it’s your turn, get started today with a free 14 day trial. [MUSIC PLAYING] PLAYING]