Marketing Automation Integrations

Wistia’s integration with HubSpot

Serious about generating ROI from video? Then bring best-in-class video hosting to your marketing and sales automation.

Capture leads with your videos and pass detailed viewing data into your HubSpot CRM. Then score, segment, and assign leads in a flash based on video triggers, ensuring each click of the play button moves the needle on critical business metrics. With Wistia’s tried and tested marketing tools and analytics, you can make your investment in video go further.

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Supercharge Your Marketing Automation

Capture leads with your videos, pass viewing data into HubSpot, and score, segment, and assign leads in a flash. Video data will be your new best friend.

Generate new leads and learn more about your audience — all with video

Add HubSpot forms to your videos to capture leads, and collect additional information with custom properties. When viewers convert on your video, they’ll get passed to HubSpot, and all their video viewing data will sync with their existing contact record.

See video engagement on every contact record

Give your marketers and sales reps a complete view of their leads' interactions. At a glance, you can see which videos a lead has watched and what content is engaging them most.

Segment contacts and personalize drip campaigns with video data

HubSpot users on Basic, Pro, and Enterprise plans can focus on their most qualified leads by including video interactions in their marketing automation tools. Use video data as criteria for your lead scoring, list segmentation, and enrollment in workflows.

Make sure your leads see the most relevant videos

Use workflows to automatically send out the next video your lead should see. With email merge tags, it’s easy to use the most effective call to action on the web — a video thumbnail — and increase your click-through rates by up to 21% (we tested it).

Find and embed Wistia videos and podcasts — without leaving HubSpot

With HubSpot’s Media Bridge, you can access your entire Wistia library, right from HubSpot. This integration makes it easy to find and embed any video or podcast into your emails and landing pages.

Start using Wistia with HubSpot today!

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