Wistia’s integration with Emma
Turn viewers into leads by adding a Wistia email-capture form to your videos and webinars. When someone enters their email address, it will automatically flow into Emma. From there, you can spin up automated workflows that welcome folks to your brand, show off your products, or point them to more great content—keeping the conversation going long after the video’s over.
How the Wistia + Emma integration works

Capture leads right from your videos
Add Wistia’s email capture form to any video and choose exactly where it appears—so you can catch viewers at the perfect moment and maximize sign-ups.

Keep your lists up to date
Anytime a lead submits their info through a Wistia video, their email address is automatically synced to Emma. No copy/paste required.

See which videos perform best
See which videos drive the most sign-ups with Wistia’s analytics. Plus, A/B test form placement in a single video to discover the sweet spot for capturing more leads.
Shared data
See how the Wistia + Emma integration syncs data from videos, Channels, and webinars to help you capture leads and track engagement.
Instantly sync Wistia form submissions to Emma so you can automate follow-ups at peak interest.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars
- Channels