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HubSpot

Published by Wistia
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Works with
  • Webinars
  • Video
  • Channels
Resources
Available Plans
  • Advanced
  • Premium

Wistia’s integration with HubSpot

Want to generate some serious ROI from your videos and webinars? The Wistia and HubSpot integration has you covered. Capture leads with your videos and webinars in Wistia, and each person’s viewing data automatically syncs with HubSpot. You don’t have to lift a finger. Use that data to automatically notify Sales and enroll leads in nurture flows based on engagement triggers—like hitting “play” on a video or answering a poll in your latest webinar.

How the Wistia + HubSpot integration works

HubSpot form embedded in Wistia video player, ready for viewer submission.
Add any HubSpot form to any video in Wistia

You can build a custom lead-capture form with HubSpot and add it to any video in your Wistia library. When viewers fill out a form, their info will sync with HubSpot. As they watch videos and attend webinars, their viewing data will flow right into their contact record.

Wistia webinar dashboard showing attendee engagement data.
Personalize follow-ups based on webinar engagement

When you host a webinar in Wistia, your prospects' registration, attendance, and engagement data syncs directly with HubSpot. That means you can automatically segment contacts and personalize follow-up based on how each registrant interacted with your event.

Video heatmap in HubSpot showing which parts of a video a contact rewatched or skipped.
See video engagement on every contact record

Video analytics like video views, percentage watched, and video heatmaps all show up on your contact records. This makes it easy for your Sales and Marketing teams to identify which prospects are engaged, and then tailor outreach based on how the content is resonating.

Marketing email with embedded video thumbnail as clickable call to action.
Boost email click-through rates with automated video thumbnails

Use HubSpot Workflows to send relevant videos to your leads automatically. With email merge tags, it's easy to use the most effective call to action on the web—a video thumbnail—and increase your click-through rates.

HubSpot interface displaying Wistia video library for adding content to emails or landing pages.
Access your Wistia library directly in HubSpot

Browse your Wistia library right from HubSpot's Media Bridge. Your videos and podcast recordings will show up in your HubSpot account so you can embed them in emails and landing pages, all without jumping between Wistia and HubSpot.

Data shared with HubSpot

Explore how the Wistia + HubSpot integration syncs data across videos, webinars, and Channels to help you capture leads and track engagement

  • Available for

    • Video
    • Webinars
    • Channels

  • Available for

    • Webinars

  • Available for

    • Video
    • Webinars

  • Available for

    • Video
    • Webinars

  • Available for

    • Webinars

  • Available for

    • Webinars

  • Available for

    • Video
    • Channels

Forms & registration workflows

Wistia offers multiple ways to collect leads with videos and webinars: forms created in Wistia and forms created with HubSpot. See how each method syncs with HubSpot and supports your funnel.

FeatureAvailable forContact sync to HubSpotTracks contact engagement?
Wistia form for video
Video
→Yes
Wistia form for webinar registration
Webinars
→Yes
Wistia form for Channel subscribe
Channels
→Yes
HubSpot form (no automation)
WebinarsVideo
→No
HubSpot form → Wistia (via automation)
Webinars
⇌Yes
Imported contact list (e.g. CSV)
Webinars
←Yes

Frequently asked questions

Get all the As to your FAQs.

  • What can I do with the Wistia + HubSpot integration?

    Capture leads from Wistia videos and webinars, sync engagement data to HubSpot, score leads, segment audiences, trigger workflows, and personalize follow-ups based on video behavior.

  • Does the integration work with both videos and webinars?

    Yes! It supports Wistia-hosted videos, webinars, and Channels—so you can automate follow-ups and track engagement across your full video funnel.

  • What HubSpot plans are compatible with the Wistia integration?

    The integration works with most HubSpot plans, but advanced features like workflows, custom properties, and engagement tracking typically require Marketing Hub Pro or Enterprise. Visit HubSpot’s page for details about which plans are required for various features.

  • Can I use Wistia forms and HubSpot forms to collect leads?

    Yes. Both Wistia and HubSpot forms enable you to track engagement and sync contacts with Wistia and HubSpot.

    Wistia forms are designed to collect a standard set of information that makes it easy for your viewers to input their information quickly and keep watching. HubSpot forms offer additional fields that you can customize and choose to include to assist with lead scoring or further segmentation.

  • Where does video and webinar engagement data appear in HubSpot?

    Data shows up on each contact’s timeline as activities—like views, poll responses, and CTA clicks—and can also populate contact properties for segmentation and scoring.

  • Does contact data from HubSpot appear in Wistia? If so, where?

    Yes! If someone has already registered for a webinar via Hubspot automation, that information is passed back to Wistia and appears in the webinar registration. Wistia will also remember and recognize that attendee if they later visit a Wistia page with a registration form and they’ll see a personalized 1-click registration option.

  • Can I use Wistia videos in HubSpot emails and landing pages?

    Absolutely. With Media Bridge, you can access your Wistia library directly in HubSpot and embed videos into emails and landing pages without switching platforms.

  • How do I track multiple video or webinar interactions for a single contact?

    Each interaction—views, poll responses, form submissions—is logged individually on the contact's HubSpot timeline, giving you a full picture of their engagement.

  • Can I create custom HubSpot properties based on viewer interactions?

    Yes. You can map responses from Wistia forms to custom properties or use HubSpot workflows to populate fields based on video or webinar activity.

  • Where can I find help setting up or troubleshooting the integration?

    Visit Wistia’s Help Center for setup guides and troubleshooting tips. Both Wistia and HubSpot support teams are available to assist as needed.

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“Long Time Wistia User”

The integration with HubSpot helps us track prospect engagement and prospect video activities influence our lead scoring model.

Breanna B. Director of Marketing

Sourced by G2

“Consistent support and upgrades”

Wistia is as intuitive as it is robust. We easily integrated with HubSpot and have been excited to incorporate new features into our content strategy.

Tom B.

Sourced by G2

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