Wistia’s integration with Klaviyo
Turn viewers into customers with automation. The Wistia + Klaviyo integration captures high-value viewing data from your videos and webinars, then uses it to segment your contacts and trigger automated workflows.
How the Wistia + Klaviyo integration works
Update profiles with viewing data
Want to see how your existing contacts watch your videos? Add Klaviyo’s tracking script to the domain where your videos live, and each contact’s viewing data will sync to their profile. We’re talking videos played, percent watched, and more. No forms necessary.
Connect webinar engagement
Instantly sync Wistia’s webinar registration and attendance data with Klaviyo to trigger reminder and follow-up sequences. Profiles stay up-to-date with information like time watched, poll response count, and chat message count.
Personalize campaigns
Automatically segment your audience based on viewer data from your videos and webinars. The result? Campaigns that are highly personalized, high impact, and low lift.
Trigger automated follow-up
Nurture contacts when their engagement is peaking. Set triggers that automate follow-up right after someone views a video or attends a webinar so you can drive them down funnel and turn them into an active customer.
Data shared with Klaviyo
See how the Wistia + Klaviyo integration syncs data across videos and webinars to help you capture leads and track engagement.
Contact information →Contact attributes
Instantly sync Wistia form submissions to Klaviyo so you can automate follow-ups at peak interest.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars
- Channels
Custom question responses →Profile properties or events
Collect additional information about your audience to enrich profiles and power segmentation.
- Company name
- Profile property
- Country
- Profile property
- Phone
- Profile property
- Job Title
- Profile property
- Custom questions
- Profile event
Available for
- Video
- Webinars
Viewer engagement →Profile events
Track viewing behavior to power automations and personalize campaigns.
- Video played (≥1%)
- Profile event
- Watched (25%, 50%, 75%, 100%)
- Profile event
- Total time watched
- Profile event
- Percent watched
- Profile event
Available for
- Video
- Webinars
Webinar participation →Profile properties or events
Spot high-intent contacts based on webinar behavior and interaction summaries.
- Registered
- Profile event
- Attended
- Profile event
- Registration date
- Profile event
- Total time watched
- Profile event
- Poll response count
- Profile event
- Q&A chat count
- Profile event
- Chat message count
- Profile event
Available for
- Webinars
Lead source and attribution →Profile properties or events
Understand traffic origin and attribution from UTM tags and referrer data.
- UTM Campaign
- Profile property and event
- UTM Source
- Profile property and event
- UTM Medium
- Profile property and event
- Referrer
- Profile property and event
Available for
- Webinars
