Wistia’s integration with Klaviyo
The Wistia and Klaviyo integration helps you turn video viewers into customers. Use Wistia’s in-video forms to capture leads and automatically add them to your Klaviyo lists so you can nurture viewers with personalized, automated email campaigns. You’ll also get detailed analytics on who’s watching your videos, so you can track engagement and optimize your marketing efforts all in one place.
How the Wistia + Klaviyo integration works

Capture leads directly from your videos
Add a customizable email capture form to any video in Wistia to start generating leads. When a viewer fills out a form, they’re automatically added as a new prospect in Klaviyo.

Seamlessly sync webinar signups
Host webinars with Wistia and registration data will flow right into Klaviyo. Registrant info, like names and emails, sync with Klaviyo so you can engage those leads by adding them to your automation workflows.

Seamlessly add new leads to your Klaviyo lists
Each lead submission is instantly added to the Klaviyo list you choose—no manual uploads or extra steps. From there, you can plug new leads into your existing campaigns.
Shared data
See how the Wistia + Klaviyo integration syncs data across videos and webinars to help you capture leads and track engagement.
Instantly sync Wistia form submissions to Klaviyo so you can automate follow-ups at peak interest.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars