Wistia’s integration with Marketo
Best-in-class video hosting meets next generation marketing automation.
Integrate Wistia’s proven video lead capture technology with Marketo forms, then score, segment, and qualify your leads with the most detailed video data available, piped directly into Marketo. Create personalized, timely outreach with Soapbox, then set up workflows to scale your personalized marketing and sales communication.
Supercharge your Marketing Automation
Capture leads with your videos, then automatically pass Wistia viewing data into Marketo to score, segment, and assign your leads. It’s a partnership sent from marketing paradise.
Capture new leads and information
Discover your videos' impact
Better segmentation and lead scoring
With viewing data like CTA Clicked or Percentage Watched in Marketo, you can start using more in-depth criteria for your Smart Lists and lead scoring. Use those lists to trigger automated workflows based on the videos you know your leads are watching, or send sales proactive alerts.
Improve email engagement