Wistia’s integration with Marketo
Best-in-class video hosting meets next generation marketing automation.
Integrate Wistia’s proven video lead capture technology with Marketo forms, then score, segment, and qualify your leads with the most detailed video data available, piped directly into Marketo. Create personalized, timely outreach with Soapbox, then set up workflows to scale your personalized marketing and sales communication.
Supercharge your Marketing Automation
Capture new leads and information
Add Marketo forms to your Wistia videos to generate new leads or collect new information from existing leads. Each time a lead converts through a video, Wistia will sync with Marketo and add that lead’s video activities to their activity log.
Discover your videos' impact
Automatically enroll leads into Smart Lists to keep track of the value your videos add. With Salesforce in the mix, you can also highlight video Interesting Moments to keep your sales team aware of the most engaged leads.
Better segmentation and lead scoring
Improve email engagement