Wistia’s integration with Pardot
Supercharge your B2B marketing automation by bringing the power of Wistia to Pardot.
Capture leads with your videos, then automatically pass detailed viewing data into Pardot to score, segment, and assign your prospects. Set up workloads to ensure each prospect recieve timely, relevant communication based on video interactions and scale the impact of video marketing on your business.
Supercharge Your Marketing Automation
Turn emails collected with Wistia into prospects in Pardot


See which videos your prospects are watching

Score leads based on how much of a video a prospect has watched
Include Wistia video thumbnails in email campaigns

If you’re a B2B business using Pardot for your marketing automation, then with the Wistia connector, you can bring the power of video into your lead generation and nurturing.
Still not convinced? Check out this success story where Wistia + Pardot drove 5x higher email open rates from people who subscribed through video. The integration is super easy to set up and included on Wistia Advanced and Premium plans.