Marketing Automation Integrations

Wistia’s integration with Pardot

Supercharge your B2B marketing automation with video. With this integration, you can capture leads with your videos, then automatically pass detailed viewing data into Pardot to score, segment, and assign your prospects. Plus, you can set up workflows to ensure each prospect receives timely, relevant communication — scaling the impact of video marketing on your business.

Supercharge your marketing automation

Incorporate video into your marketing automation to better qualify your leads and create personalized, timely outreach.

Collect emails with Wistia. Turn them into prospects with Pardot.

With the Wistia + Pardot integration, you can start generating leads with your videos. Any time you capture an email address using Wistia’s Turnstile email capture feature, these contact details will be automatically sent to Pardot and added as a new prospect.

See which videos your prospects are watching

Once you’re set up, every video view on your website will be tracked and displayed in Pardot. This means you can check out video viewing events directly in a prospect’s activity record. When you acquire a new prospect, you’ll even be able to see all of the videos they watched before deciding to sign up.

Use viewing data to score leads

Lead scoring in Pardot means you can take all of the data Wistia provides, and then use it to segment and structure your marketing automation. Using data from Wistia on retention rate and watch time, you can score your prospects and provide more qualified leads to your Sales team.

Include Wistia video thumbnails in email campaigns

Get your audience fired up — and clicking through — by including Wistia video thumbnails in your email marketing.

If you’re a B2B business using Pardot for your marketing automation, then with Wistia, you can bring the power of video into your lead generation and nurturing.

Still not convinced? Check out this success story where Wistia + Pardot drove 5x higher email open rates from people who subscribed through video. The integration is super easy to set up and included on Wistia Advanced and Premium plans.

Start using Wistia with Pardot today!