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Adobe Marketo Engage

Published by Wistia
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Works with
  • Webinars
  • Channels
  • Video
Resources
Available Plans
  • Advanced
  • Premium

Wistia’s integration with Adobe Marketo Engage

Combine Wistia’s best-in-class video data with your marketing automation. Capture leads with your videos and webinars, then automatically pass Wistia engagement data into Marketo Engage to score, segment, and assign your leads.

How the Wistia + Adobe Marketo Engage integration works

Wistia video player with embedded Marketo Engage lead-capture form.
Add Marketo Engage forms to videos in Wistia

You can build a custom lead-capture form with Marketo Engage and add it to any video in your Wistia library. When viewers fill out a form, their info will create a new contact in your database. As they watch videos and attend webinars, their engagement data will flow right into their contact record.

Wistia webinar dashboard showing attendee engagement data.
Personalize your webinar follow-ups

When you host a webinar in Wistia, your prospects' registration, attendance, and engagement data syncs directly with Marketo Engage. From form fills to poll responses and watch behavior, every action helps you automatically segment contacts and trigger smarter campaigns for more targeted followup.

Marketo Engage Smart List showing Wistia video metrics like percentage watched.
Better segmentation and lead scoring

With viewing data like "CTA clicked" or "percentage watched" in Marketo Engage, you can start using more in-depth criteria for your Smart Lists and lead scoring. Once it's in your Smart Lists, that data will automatically alert sales or trigger workflows.

Email builder interface with embedded video thumbnail as a clickable call to action.
Improve email engagement

Easily embed thumbnail images and tracking codes into your marketing emails to promote your videos and improve click-through rates.

Data shared with Adobe Marketo Engage

Explore how the Wistia + Adobe Marketo Engage integration syncs data across videos, webinars, and Channels to help you capture leads and track engagement.

  • Available for

    • Webinars
    • Channels
    • Video

  • Available for

    • Webinars

  • Available for

    • Video
    • Webinars

  • Available for

    • Video
    • Webinars

  • Available for

    • Webinars

  • Available for

    • Webinars

  • Available for

    • Video

Forms & Registration Workflows

Wistia offers multiple ways to collect leads with videos and webinars: forms created in Wistia and standard Marketo Engage forms. See how each option syncs with Marketo Engage and supports your funnel.

FeatureAvailable forContact sync to Adobe Marketo EngageTracks contact engagement?
Wistia form for video
Video
→Yes
Wistia form for webinar registration
Webinars
→Yes
Wistia form for Channel subscribe
Channels
→Yes
Marketo Engage form
VideoWebinarsChannels
→No
Imported contact list (e.g., CSV)
Webinars
⇌Yes

Frequently asked questions

Get all the As to your FAQs.

  • What can I do with the Wistia + Adobe Marketo Engage integration?

    You can capture leads from videos and webinars, sync engagement data like watch time and CTA clicks, trigger smart campaigns, and enrich lead profiles in Marketo Engage automatically.

  • Does the integration work with both videos and webinars?

    Yes! The integration supports Wistia-hosted videos, webinars, and Channels—so you can automate follow-ups and lead scoring across all your video content.

  • Can I add Marketo Engage forms to Wistia videos?

    Yes. You can embed native Marketo Engage forms into any video hosted on Wistia. When a viewer submits a form, their info is added to your Marketo database and linked to future video engagement.

  • What's the difference between Wistia forms and Marketo Engage forms in videos?

    Marketo Engage forms are built within your Marketo account and enable you to use specific fields that are important to capture for lead scoring, but they'll appear in your Wistia videos just like a Wistia form would. With the Wistia form, there are fewer fields to capture, reducing the friction for your viewers, but that data is passed back to Marketo for lead scoring and automation, just as it would for a Marketo form.

  • Where does Wistia video and webinar data appear in Marketo Engage?

    Viewer behavior and event engagement data show up as Custom Activities and Lead Field updates in Marketo Engage—so you can use it in Smart Lists, scoring models, and campaigns.

  • Can I trigger campaigns based on video views or webinar engagement?

    Absolutely. You can use video and webinar behavior—like watch percentage, CTA clicks, or poll responses—as triggers for lead nurturing flows, segmentation, and alerts.

  • Can I use Marketo Engage forms to register people for my Wistia webinars?

    Yes! You can send registrants to your Marketo instance for Wistia webinars. On your event overview page, scroll down to the registration section and click 'Select a Marketo form' or 'Change Form' to update an existing form. You can collect audience and attendance data directly in Marketo this way.

  • Can I use Wistia video data in Marketo Smart Lists and lead scoring?

    Yes. Wistia sends video and webinar engagement as Custom Activities and Lead Fields, so you can build Smart Lists or scoring rules based on specific interactions like video plays or poll responses.

  • Does Wistia send UTM parameters and location data to Marketo Engage?

    Yes. When using Wistia-hosted forms with UTM parameters, you can sync campaign attribution and IP-based location data directly to your lead records in Marketo Engage.

  • Is there a guide to help me set up the Wistia + Marketo integration?

    Yes—check out our setup guide for a step-by-step walkthrough. It covers how to connect your accounts, add forms, sync data, and automate your campaigns using Wistia engagement.

We think you’ll love Wistia, but don’t take our word for it

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“Wistia Videos are easy to implement over webpage”

Auto video compression makes life a lot easier for developers as well as end users if they have fluctuating network. One of the best features is in video Marketo form integration.

Anonymous User

Sourced by G2

“Robust feature set”

Its integration capabilities, especially with Marketo lists, are a game changer for us. Utilizing the turnstile feature, we're able to connect videos directly to our drip campaigns, enhancing our lead nurturing processes.

Bradley L. Director of Product Marketing

Sourced by G2

“The very best video hosting service for business.”

By connecting with Marketo, we're able to see which cookied contact have viewed videos and use that data to inform marketing focus and our sales funnel.

Jared E. Branding & Content Marketer

Sourced by G2

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