Wistia’s integration with Meta Ads
Turn Wistia’s viewer insights into better-performing Meta Ads campaigns. With the Wistia + Meta Ads integration, you can send detailed video engagement data—like watch time, completion rates, and subscriptions—straight to Meta to create custom and lookalike audiences. That means your ads reach the people most likely to engage and convert.
How the Wistia + Meta Ads integration works
Use viewer data to build your target audience
When someone watches a video you host in Wistia, we’ll track which video it is and how much they watched. If your video is in a Wistia Channel we’ll track who’s subscribed. Wistia sends that data to Meta Ads, which builds lookalike audiences based on your most engaged viewers.
Select events that matter most
Use Wistia’s analytics to define which signals are most valuable for your campaigns. Whether it’s viewers who watched 75% of a video or those who subscribed to a Channel, you can build custom audiences in Meta Ads based on the engagement events that matter most to your business.
Optimize your ad spend
When you build Meta Ads audiences that look like people who already watch your videos, you’re skipping the guesswork. Use real viewer data from Wistia to create lookalike audiences in Meta Ads so you can reach the people most likely to watch, click, and convert.
Data shared with Meta Ads from Wistia
See how the Wistia + Meta Ads integration helps you use Wistia video analytics to reach new prospects and expand your audience.
| Feature | Available for | Type of directional sync | Usage in Meta Ads |
|---|---|---|---|
| Video played | VideoChannels | → | Used to build audiences of anyone who started playback. |
| Seconds played | VideoChannels | → | Can create audiences based on total time watched. |
| % played | VideoChannels | → | Enables audiences for viewers who hit 25%, 50%, 75%, or 100% |
| Subscribed | Channels | → | Used to retarget people who subscribed to a Channel |
| Channel metadata | Channels | → | Provides Channel ID/name context with events for audience segmentation |
| Media metadata | Video | → | Provides Media ID/name context with events for audience segmentation |