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Pardot

Published by Wistia
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Works with
  • Webinars
  • Video
  • Channels
Resources
Available Plans
  • Advanced
  • Premium

Wistia’s integration with Pardot

Supercharge your marketing automation. With the Wistia + Pardot integration, you can capture leads with videos and webinars, then automatically pass detailed viewing data into Pardot to score, segment, and assign your prospects. Plus, you can set up automated, personalized workflows that nurture each prospect based on how they watch your videos and webinars.

How the Wistia + Pardot integration works

Wistia video with Pardot email form to capture and sync new leads.
Turn video leads into prospects in Pardot

Add a customizable email capture form to any video in Wistia to start generating leads with your videos. When a viewer fills out a form, they’re automatically added as a new prospect in Pardot.

Wistia webinar dashboard showing attendee engagement data.
Streamline your webinar workflows

It’s time to get more out of your webinars. With Wistia, registrations flow straight into Pardot along with granular viewer data like who showed up, how long they watched, and what they clicked. That means instant lead scoring, smarter segmentation, and more conversions.

Prospect Activities in Pardot displaying Wistia video views, engagement, and conversion.
See which videos your prospects are watching

Once you’re set up, every video view on your website will be tracked and displayed in Pardot. This means you can check out video viewing events directly in a prospect’s activity record. You’ll even be able to see which videos they watched before becoming a contact.

Lead scoring in Pardot influenced by Wistia video watch data.
Use viewing data to score leads

Use the data Wistia provides to structure your marketing automation in Pardot. You can score prospects and provide more qualified leads to your Sales team based on videos watched and engagement.

Email builder interface with embedded video thumbnail as a clickable call to action.
Add video thumbnails to Pardot emails

Get your audience fired up and boost your CTR by including video thumbnails in your email marketing. In Pardot’s email builder, you can quickly access and embed any thumbnail from your Wistia library.

Data shared with Pardot

Explore how the Wistia + Pardot integration syncs data across videos, webinars, and Channels to help you capture leads and track engagement at every stage of your funnel.

  • Available for

    • Video
    • Webinars
    • Channels

  • Available for

    • Webinars

  • Available for

    • Video
    • Webinars

  • Available for

    • Video

  • Available for

    • Webinars

  • Available for

    • Webinars

Forms & registration workflows

Wistia offers multiple ways to collect leads with videos and webinars: forms created in Wistia and standard Pardot forms. See how each option syncs with Pardot and supports your funnel.

FeatureAvailable forContact sync to PardotTracks contact engagement?
Wistia form for video
Video
→Yes
Wistia form for webinar registration
Webinars
→Yes
Wistia form for Channel subscribe
Channels
→Yes
Pardot form
VideoWebinars
→No
Imported contact list (e.g., CSV)
Webinars
⇌Yes

Frequently asked questions

Get all the As to your FAQs.

  • What can I do with the Wistia + Pardot integration?

    You can capture leads from videos and webinars, sync detailed engagement data to Pardot, automate follow-ups, and score prospects based on how they watch and interact with your content.

  • Which Pardot plan(s) do I need to be on to use the Wistia + Pardot integration?

    The Wistia + Pardot integration is available starting on the Growth plan for Pardot customers.

  • Does the integration work with both videos and webinars?

    Yes! The integration supports Wistia-hosted videos, webinars, and Channels—so you can track engagement across your full video strategy.

  • Do I need to use Pardot forms or Wistia forms to collect leads in Wistia videos?

    You can add forms created in your Pardot account to your Wistia videos. They'll act the same as Pardot forms, except that they'll appear in your video like a Wistia form or CTA. Similarly, you can use a Wistia-hosted form, which will automatically add the prospect to your Pardot record, and their engagement data will continue to enrich their profile.

  • How does lead scoring work with the Wistia + Pardot integration?

    You’ll be able to use three specific media-related events to adjust a Prospect’s score:
    • Video Play: Simply, the person began playing a video or audio.
    • Video Watched 75%+: The person watched or listened to at least 75% of the video or audio.
    • Video Conversion: The person entered their contact information into Turnstile on a video.
    All of this data will be automatically added to your Pardot account and attached to the relevant prospect so you can create campaigns and workflows off of those scores.

  • How does Wistia sync video data into Pardot?

    With the Wistia Connector enabled in Pardot, data about how every contact watches the videos and listens to the audio on your website will feed directly into your Pardot account. You'll be able to see who watches the video, where they watch, and for how long (down to the second)!

  • Where can I view Wistia video activity in Pardot?

    Engagement data appears in each prospect's activity record, allowing you to see which videos were watched and when, along with a prospect score and color-coded indicator to see if it was watched and for how long.

  • Can I trigger automations in Pardot based on video views or webinar attendance?

    Yes. You can use synced engagement data to build automation rules, lead scoring models, and targeted email campaigns based on how a prospect interacted with your video content.

  • Can I use Wistia video thumbnails in Pardot emails?

    Absolutely. You can easily embed clickable video thumbnails from your Wistia library into Pardot emails to increase click-through rates and drive more video views.

  • Does Wistia support UTM tracking and lead attribution in Pardot?

    Yes. Wistia-hosted forms support UTM parameters and pass campaign data—like source, medium, and location info—into Pardot to improve attribution and reporting.

  • Is there a setup and user guide for the Wistia + Pardot integration?

    Yes! Check out Wistia’s setup guide for detailed instructions on connecting your accounts, embedding forms, and syncing data. Plus get information on how to make the most of lead scoring, automation workflows, and more.

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“Feature rich & Easy to use”

Very easy to embed videos on our sites or in Salesforce Pardot emails. Detailed reporting on views and engagements.

Anonymous User

Sourced by G2

“The Best B2B Video Software in the Market!”

I also love the ability to insert custom call-to-actions in my videos in order to drive lead generation. Integrates well with my marketing automation tool (Pardot), and has good reporting tools.

Danai G. Digital Marketing Specialist

Sourced by G2

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