Wistia’s integration with Salesforce
The Wistia + Salesforce integration helps you seamlessly capture leads with video and webinars and grow your Salesforce CRM database. Capture viewer emails with in-video forms, Channel subscriptions, and webinar registrations, and sync them instantly to Salesforce campaigns. No more manual data entry, just a streamlined process that helps you follow up faster and convert more prospects into customers.
How the Wistia + Salesforce integration works
Grow your prospect database with video
Make the most of every viewer interaction by using lead capture forms in your videos, adding a “subscribe” button to a Wistia Channel, or hosting a webinar. Whether someone is watching your product demos or registering for your latest webinar, every click helps you grow your prospect database.
Keep contact data clean and current
When existing leads engage with your videos or webinars, their Salesforce contact record updates automatically so your database stays neat and tidy, and not full of duplicate entries.
See which content drives sales
Salesforce CampaignMember shows you how each lead interacts with your campaign, so you can see which videos had the most impact. And with multi-touch attribution, you can see which video or webinar content drives the most sales across all your leads.
Data shared with Salesforce
See how the Wistia + Salesforce integration syncs data across videos, Channels, and webinars to help you capture leads and track engagement.
Instantly sync Wistia form submissions to Salesforce so you can automate follow-ups when your leads are most interested.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars
- Channels