Dee Dee de Kenessey, Agency Partner at Wistia, understands from an agency perspective getting started with video can be tough. Kenessey covers four questions agencies often ask about video for their business: Can I offer video to my clients? How do I find clients who are interested in video? How do I sell my video services? How do I deliver successful video services to my clients?
If you want to offer video to your clients, you should figure out what types of videos you’ll make. In order of easiest to most difficult to produce, video voicemails, promotion videos, company culture, social, and testimonials are all viable options to get started. You may also want to consider hiring a full-time videographer to have on your team.
Finding clients who are interested in video starts with attracting and converting video leads. Set yourself up as a video marketing expert, and create content about video to promote across multiple channels.
To sell your video services, determine your pricing. Base pricing on the types of video you’ll offer, video-related services you’ll provide, the cost of your agency to deliver video services, and how long it will take to run a full video campaign. Wistia also has a pricing and packaging workbook to help you use a consultative sales process.
Delivering successful video services to clients consists of becoming a video marketing expert and a Wistia expert as well as learning from your community. Watch de Kenessey’s presentation to hear all about how you can find success with video as an agency.