Becky McCullough, Director of Recruiting at HubSpot, says ways modern candidates search and decide potential new roles have fundamentally changed. Now candidates have access to a wealth of information from new technology platforms, social media, and company review sites, which allow them to gain more insight into companies they’d like to join. McCullough explains how to use inbound recruiting with video to market and sell to your own candidates.
Companies must choose their own way to market, engage, and sell to candidates in an agile and personal way. Think about candidate personas and different types of people who are applying. Create stories that resonate with people’s values, preferences, and personal goals. Using video to scale your employer brand in attracting, converting, and delighting stages will get get candidates excited about the interview process.
The challenge when attracting candidates is increasing brand recognition of your company in the market as an employer of choice. To solve this problem, create content showcasing employee experiences and company values. Don’t be afraid to go low budget with videos. Consider a Call-to-Action at the end for candidates to apply or sign up for job updates. Showcase your brand in bold and authentic ways.
Candidates want a chance to showcase their experiences and skills related to roles for which they’re applying. During this converting stage, use video to give candidates a platform for sharing their essential skills before or during the interview process. Video cover letters, applications, and interviews offer opportunities for candidates to humanize and express themselves differently.
Delighting candidates is a challenge because nearly every company on the planet is recruiting, and you want your organization to stand out. Video can help create a recruiting process so remarkable your candidates don’t just apply, but they also become brand promoters. Help prepare candidates and show you care about their success. Educate by creating assets to help them as they get further into interview processes.
Watch McCullough’s presentation to learn all about how you can delight your candidates with videos that shine.