Rand Fishkin is a co-founder of Moz, co-author of the Art of SEO from O’Reilly Media, co-founder of Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. You may also recognize Rand from his lead role in the Whiteboard Fridays video series.
At our very first WistiaFest, Fishkin reveals 22 ways Moz uses video to help their mission, marketing efforts, community, and team.
Even though Moz uses YouTube, the popular video platform is not where their marketing efforts are focused. Moz views YouTube as only another channel opportunity. Instead, Moz uses Wistia embedded on their website to control the viewer experience because it links back to them.
Moz’s mission is to help people do better marketing, and it’s the first question they ask of themselves while creating content. From recording their company hackathon to helping marketers avoid pitfalls, Moz demonstrates how video benefits their company internally and externally. By creating content built to help people do better marketing, you’ll develop a strong cycle where others will return to hear what you have to say.
Through video, Moz creates long customer relationships, builds search authority, establishes a strong network for their company, and more. Watch Fishkin’s presentation to learn all 22 ways Moz uses video to help their mission, marketing efforts, community, and team.