Ross Simmonds, co-founder of Crate, a content curation tool, is a digital strategist who’s passionate about entrepreneurship, marketing and all things tech. For too long, content has reigned king. Simmonds is here to champion distribution. He shows us how to take video distribution efforts to the next level by embracing new channels and thinking in innovative ways.
How do you get your content in front of the right people when the internet is the loudest cocktail party around? It’s no help Google scrapes your content, preventing people from finding you. Ask yourself, “How do I give my videos more life?” By discovering new channels and distributing your content in these spaces, you’ll find communities and passionate people interested in your discussion.
One of the most underrated tools for marketing is Facebook. Simmonds believes Facebook Audience Insights will help you discover people’s interests to distribute relevant content to them. He views Facebook Groups as an up-and-coming channel for marketers to drive results for their business. Groups aren’t only places to distribute content, but also opportunities where you can build relationships with people who will spread your stories for you.
Deliver value in overlooked spaces like niche communities on community-based websites such as Reddit and Quora. Serve answers to people’s questions with your video or written content, and curious individuals will want to learn more about you. Slack communities and medium publications are other innovative places to build relationships and contribute.
Finding the right places to distribute starts by knowing where your audience is and having content worth distributing. Embrace channels and things that don’t fit your job description, and be willing to innovate. Watch Simmonds presentation to learn how to take your distribution efforts to the next level.