Gabriel Marguglio, Mastermind of Success at Nextiny Marketing, is not a professional videographer. Yet, he is here to talk about how you can upsell your clients by offering video services. Of the many points on his agenda, he’ll cover how to know if your agency is ready for a new edeavor with video, hiring for culture, starting from scratch with video, leveraging your current relationships, and upselling your current customers.
Ever since his company realized the power of video marketing, Marguglio tells all businesses to put videos everywhere. This applies to those who don’t think they’d even benefit from video. The key is to test if video works and see what happens. With video, you can potentially grow your agency by delivering not only more real value, but also more perceived value.
At Nextiny, Marguglio doesn’t hire for talent, he hires for great people. In order to communicate your culture effectively, you must figure out who you are, hire for culture first, showcase your team, and educate and empower. With a passionate team who shares your mission, you can start from scratch with video together.
Leveraging your current customers, you can start creating video content to show them before anyone else. These individuals already love and trust you so chances are they will listen to any value you’re providing. If you start showing them value and creating simple videos for free, they may start asking for more content from you. Once you see successes from these case studies, you can confidently start upselling additional clients.
Watch Marguglio’s presentation to learn all about how to upsell your clients with video services.