5 Takeaways from the Marketo Marketing Nation Summit

Last week, the Wistia team jetted off to San Francisco for Marketo’s annual Marketing Nation Summit. We chatted with video enthusiasts, ate, sang, juggled, and learned a ton.

So here goes: 4 days of non-stop conference knowledge rolled up into 5 takeaways. Let’s do this!

1. Find your niche and own it.

With so many options and products out there, it’s more important than ever to hone your business strategy and focus on your niche. Figure out what you’re great at and go forth as the niche-ist (not Nietzsche-ist) brand you can be.

2. It’s all about the outcome, not the product.

Deliver stronger go-to-market strategies by focusing on the outcome for the consumer, not your positioning statement. Lori Wizdo of Forrester challenged us all to think about what problems our products solve or what aspirations they can help someone achieve. Let those values drive your go-to-market strategy.

3. Quality over quantity.

We grabbed time with Summit speaker and bestselling author Andrew Davis and picked his brain on the classic debate. When it comes to content creation, quality is the way to go.

“There is too much commodity content in the online world. Too much raw material. I believe you must create higher-quality video than everyone else in your market. I don’t necessarily mean higher production quality, the content must be higher quality. In fact, if you create better content on a consistent schedule you’ll come out on top. I guarantee it. So, where do I sit in the quality vs. quantity debate? Quality trumps quantity every single time. - Andrew Davis”

4. Nurturing is key.

According to Forrester, 53% of B2B buyers surveyed prefer to find information online vs. in person. This means we have to be there at all times with helpful content, emails, and an on-site experience that nurtures someone through the lifecycle funnel.

5. Be authentic.

This goes for you personally and your brand. It’s easy to get caught up in the “businessy” way to say something, but at the end of the day, people want to feel a connection. Be your authentic, truest self and the rest will fall into place.

So there you have it. Knowledge dropped. Until next year, Marketo!

Robin Panish


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