Chris Savage, Co-Founder of Wistia, takes us on a trip back in time for Wistia’s 10th anniversary. From 2006, he walks us through major changes in technology, distribution, and behaviors that started video revolutions and shares where business video is going next.
The company started a year before the first iPhone launched and Justin Bieber was only 12 years old. In 2006, the Flip Video Camera changed the way people thought about recording, and YouTube made getting your videos online easier. Creating videos got cheaper, and the number of videos skyrocketed. Everyone was swimming in low quality user generated content. Businesses were not making videos for the web at this time, but it wasn’t long before they started noticing where they could benefit.
Five years later came another revolution in 2011. iPhones destroyed Flip cameras. DSLRs, GoPros, and RED ONE cameras influenced major online video changes. People and businesses started distributing high definition video. Businesses created viral videos, explainer videos content marketing videos, product launch videos, and recruiting videos. Video became a marketing element. Wistia evolved from private video sharing into a video marketing platform by building analytics, engagement graphs, and interactivity into its player.
On the present and future, Savage said there will continue to be fast-paced technological change. If we pay attention to change and understand new behaviors as they arise, we can start to envision the future. As of 2016, 360 video allows people to feel immersed in experiences, Snapchat and Facebook are impacting video sharing, and these new behaviors are affecting businesses as they create videos for sales, internal communications, customer support, and more. Overall, people are creating more authentic content as their comfort of being on camera and shooting videos increases.
Watch Savage’s presentation to learn all about the future of business video.