All social networks are now video platforms, but not every platform supports the same type of video. Media is consumed differently on each one. Phil Nottingham, video strategy expert, warns a video is not a strategy. You must indoctrinate your teams and clients to think with a platform first mindset. Here Phil walks us through six social platforms and how we should optimize for a new wave where thinking smaller will help us survive the future of video.
For a platform first strategy, work out where your target market is active and create content for that platform. However, don’t create for every social video channel all at once. Choose one, do really well, then expand your content creation from there. Phil gives an introduction about best practices and users' consumption behaviors on YouTube, Facebook, Twitter, Instagram, Periscope and Facebook Live, and Snapchat.
Smaller companies are more agile and nimble with social video than bigger companies who designate large budgets to content creation without understanding platforms. Start understanding the level of budget spent on the kind of content you’re creating. Making smaller and easy to produce videos in an environment that fosters experimentation will help you win with video irrespective of platform.
Watch Nottingham’s presentation to learn how to optimize for the new wave of social video platforms by thinking smaller.