Jeremy Pryor, CEO of Epipheo, describes how the video landscape is changing. The biggest problem is video’s fracturing landscape causing confusion because every social platform is doing video differently. Fortunately for those who stay up to speed with video, as video strategy becomes more complex, new opportunities open up. Pryor gives the top 10 kinds of video that get real business results and 30 best practices to take your content strategy to the next level.
The 10 types of video that get real business results are formed in relation to a buyer’s journey funnel. Marketers must consider this funnel because video can no longer be thought of as its own category. You must think about how these videos are used and where they’re being distributed. From top to bottom of the funnel, the 10 types are demand generator, social cyclone, premium explainer, thought leader series, one-thing webinar, product-walk through, tipping point testimonial, personalized email, cultural capture, and event immersion videos.
Many people assume they should start making videos for top of the funnel. However, the top is not always where your best opportunity lies. Knowing where you best opportunity is located in the funnel is part of knowing your analytics, what makes the most sense for your budget, and where you can see increased performance.
Watch Pryor’s presentation to learn all about the kinds of video that get real business results and the best practices to take your content strategy to the next level.