Using Video to Build Cultural Competitive Advantage — WistiaFest 2017

Glenn Elliot is an employee engagement expert, entrepreneur, and author of Build It: The Rebel Playbook for Employee Engagement. He’s dedicated the past ten years of his life to making the world a better place to work. With a decade of experience in company culture, employee well-being, and leadership development, Elliot runs Reward Gateway, a tech company focused on employee engagement. By using video, he explains how you can build a cultural competitive advantage for your company.

Elliot squashes workplace myths in his effort to create an environment where people can do their best work. People think others can’t be trusted with the truth. We tend to withhold information about business decisions because we think terrible things will result by telling others on our team, but we shouldn’t. Another myth is believing people don’t understand business and explaining the why is pointless. However, business is teachable and your staff will be able to make better decisions when you’re not around. Three other myths include leaders need to look strong and never show weakness, a great place to work is an easy place to work, and results are more important than leadership skills.

Touching on how video can humanize issues and connect people across borders, Elliot emphasizes no medium can build trust and convey authenticity like video. Showing authentic leadership through video will help build a cultural competitive advantage for your company. The 5 ways you can help an authentic leader are:

1. Help leaders be humble, human and vulnerable.
2. Encourage leaders to be welcoming, kind, and thoughtful.
3. Help leaders show they are connected, listening and acting.
4. Encourage leaders to demystify their jobs by showing what is behind the curtain.
5. Help leaders build social cohesion across the organization.

Elliot says when you’re always filming and always communicating, you can create powerful video displaying authentic leadership to your team. Watch Elliot’s presentation to learn more about building cultural competitive advantage using video.