May 5, 2011

Add a Post Roll Call-to-action to Your Video

Ben Ruedlinger

Operations

Edit: Post-roll calls-to-action are now super easy with Customize!

Video is an amazing marketing tool, but having your videos viewed is just the first step. Most marketers want the video to act as a catalyst to engage potential customers and get them to take the next step in the conversion process.

One way to do this is by creating an explicit link between your video and the next steps in the conversion process. To help with this, we have created a new tool to help you create a post roll call-to-action. What is a post roll call-to-action, you ask?

Basically, when the video ends, a customizable link will be displayed to help you get your viewers to take the next step in your conversion process. Here is an example...see the end of the video:

For instructions on how to do this for your video, check out our documentation here.

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