Introducing Export to Wistia for Soapbox

September 12, 2017

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Naike Romain


The video recording power of Soapbox is now available natively in Wistia. Learn more.

Earlier this year, we took the leap to go beyond video hosting. Our new goal? Help people create video to communicate more quickly and clearly, and maybe have a little fun in the process.

Since the launch of Soapbox, we’ve seen more than 30,000 installs, and probably just as many requests for additional features.

Over the past 3 months, here’s what you’ve taught us:

  • You like sharing Soapbox videos via your personal email, but you need more options for posting videos on your website or sharing them with a wider audience.
  • Even if you’re casually making a video about a seemingly mundane topic, you still want insights into who’s watching the content you’re putting out.
  • Some of you are creating super high-quality videos that you’d like to integrate with your marketing campaigns, especially for lead gen purposes.

You spoke, and we listened. Starting today, we’re excited to help you expand the ways you can use Soapbox videos. That’s why we’ve added the ability to export your Soapbox videos to your Wistia account!

By adding your Soapbox videos to Wistia, it’s easy to incorporate them into the rest of your marketing tools. You can start by embedding your videos, then move onto more advanced use cases like adding them to email marketing campaigns, or using Wistia analytics to understand who’s watching — and how they’re responding.

You might be thinking that’s all terrific, and we agree! “But what else can I do with this new feature?” Glad you asked! Here are just a smattering of the cool things you can now do with your Soapbox videos in Wistia.

Soapbox for marketing

If you’ve been using Soapbox to record on-demand webinars or whiteboard-style learning videos, you can now export them to Wistia, then embed them on your site, blog, or resource library for everyone to see.

While they’re up there, you can decide whether or not you want to add a Turnstile to collect leads. Once the leads start rolling in, sync them with your email or marketing automation platforms to keep your contacts engaged by sending them relevant content. Or, hand them off to your Sales team while they’re still hot.

Soapbox for education

We’ve seen so many awesome video tutorials spring up since we launched Soapbox. So many, in fact, that teaching has quickly become one of the most popular use cases for Soapbox. You can use Wistia to store all of your educational content in a centralized library that’s easy for members of your team (or classroom) to access.

“You can use Wistia to store all of your educational content in a centralized library that’s easy for members of your team (or classroom) to access.”

Also, you can add chapters to make it easy for people to skip to the parts of the video they most need, or create a video playlist to ensure viewers can watch sequential videos in the proper order.

Soapbox for sales

Sales teams have taken to using Soapbox like fish to water. Our Sales team at Wistia uses it so often (we’re talking hundreds of videos created each week) that our Principle Video Producer, Chris Lavigne, created a special Soapbox station to help them make higher quality videos with an HD camera and professional lighting.

When you export your sales videos to Wistia, you can still share them with prospects. But now, you’ll also have engagement graphs and heatmaps to get insights into who’s watching your videos, in addition to which parts they’re engaging with. You can also password protect your videos whenever you have content that contains sensitive information.

Even sales managers are getting in on the Soapbox action, using Soapbox to instruct their teams on the best ways to demo their product. And by exporting those videos to Wistia, they’ll be able to keep every video in one easily accessible place for ongoing training.

Looking ahead

We know we’ve barely scratched the surface of what you can do with Soapbox videos outside of sharing them via email or social. But at the most basic level, there’s a lot more value to be had once you start putting them to use in other places.

So keep the feedback coming, and keep an eye out for additional features (like the ability to download Soapbox videos) in the near future!

One last thing … 

If you’re a fan of that launch video — recorded entirely using Soapbox, we should add — here’s a behind-the-scenes look at what it took to pull it off! (We assume our Oscar for Best Cinematography is already in the mail.)

Naike Romain


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