June 3, 2011

Smarter Video Encoding

Brendan Schwartz

Founder, CTO

Last night we rolled out a change that makes our Smart Encoding algorithms even smarter.

Einstein Video Encoding

Our focus with these updates is on performance and deliverability. The quality of your videos won’t change, but our system will optimize all newly uploaded videos so their file sizes are up to 40% smaller.

This means that your videos will:

  • Download faster for your viewers
  • Offer a much better experience for members of your audience on slower internet connections
  • Feel snappier

Have a great weekend knowing your videos will be performing better than ever!

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