An Interview with Adam Lisagor — WistiaFest 2017

Adam Lisagor started Sandwich Video seven years ago by accident. Now it’s the go-to video agency for the tech world to launch and promote good products. Adam leads a team of fifteen smart, kind people in Los Angeles, and after six years of waking up to emails asking him to do filmmaking about the world’s newest technologies, he still thinks his job is impossibly cool. Sandwich was one of Fast Company’s 10 most innovative companies in video in 2016, right next to Netflix, which basically makes them the Netflix of tech product video.

Watching a demo reel of Sandwich’s work is powerful to see for Lisagor. The first video he made was self-produced in his backyard for an app called Birdhouse he developed with a friend. The video, which he says was probably more popular than the app, propelled a career of creative work after a multibillion dollar corporation asked him to make their videos.

Now with seven years of impressive work and a team of 15 full-time employees, Sandwich produces for companies who launch products that become massive successes like Slack, Square, and AirBnb. Lisagor says when potential clients pitch to him, he simply has a sense of what products are going to be compelling for more people than just himself.

Sandwich diversifies their creative approaches, offering more than one item on their menu. Different types of storytelling are important, and always trying to invent new solutions to problems feeds creativity. Speaking of creative processes, there’s no formula to developing the best idea. Don’t be afraid to share your stupid ideas and bounce them off people whose taste you trust.

Watch Lisagor’s presentation to hear more about what makes Sandwich Video so special.