In case you haven’t heard, we’ve got a new video series up our sleeves that’s all about businesses that are doing things differently when it comes to brand marketing. On each episode of Brandwagon, I chat with other leaders and creative marketers about all the tactics and techniques they’re using to stand out and grow their brands. Plus, spoiler alert, you can follow along as we attempt to buy (and trick out) an old station wagon along the way.
To kick things off in a big way, I’m super excited to announce that our first guest is none other than Mark DiCristina, the Head of Brand at Mailchimp.
If you’ve been hanging around the Internet, you might’ve seen that Mailchimp has been releasing short-form video series, films, and podcasts out of their own content studio, Mailchimp Presents. Super cool, right? We’ve been big fans of their brand here at Wistia for a long time, and I’m pumped that Mark came to our studio to share his insights for our very first episode. Throughout the interview, you’ll learn more about Mailchimp’s decision to invest in creative content over brand advertising and what that looks like for their business.
Feeling excited about Brandwagon and want to talk about it? We’re hanging out on Twitter and would love to chat with you about the episodes, what’s going on behind-the-scenes, and more. Just check out the hashtag #Brandwagon and let us know what you think. And last but not least, be sure to subscribe so you don’t miss a single episode!
We had so much great content on our fingertips that we decided to release the uncut interviews in a new podcast called, The Brandwagon Interviews. Listen to the conversations with all of our guests in full each time we release a new episode of the show!
You can tune in right here, or wherever you listen to podcasts: