Increasing Awareness and Content Output Through Video Blogging
Llewellyn Creative and their content marketing team, Red Lion Content, help their clients increase visibility and generate quality organic traffic through video blogging.
Interview with Tim Llewellyn, founder and photographer at Llewellyn Creative.
How and why did you get started with video? Why Wistia?
The evolution and success of our business has been and continues to be inexorably linked to how quickly we can make our clients — many of whom are starting their own businesses — grow and succeed themselves.
As we got more and more into the analytics side of content marketing, we found the most effective way to help our clients produce useful and engaging content was to have it come straight from them, so video blogging was a nice fit. It makes us happy, it makes them happy, and best of all, it produces results. Our clients are too busy starting and running their businesses to make the time to sit down and blog for themselves. Video blogging has become an exceptionally productive and painless content creation method.
One of our most valuable sources for information and inspiration in the content marketing and search engine optimization world is Rand Fishkin, of Moz. In one of his Whiteboard Friday posts he recommended Wistia as a video platform. That got us into research mode, and we quickly signed on with Wistia.
What are your video goals?
Our goal, at the end of day, is to make it as simple as possible for our clients to generate content consistently. Before we were doing video blogs, we would have to repeatedly remind our clients to write content. And, the truth is, writing good blog content on a consistent basis is difficult and time-consuming.
“Our goal, at the end of day, is to make it as simple as possible for our clients to generate content consistently.”
We wanted to give them the upside of content marketing without the burden of content creation. We found that the best way for them to communicate complicated or technical topics was through video.
We go to our clients' offices several times each year to gather video footage, ask them about their work, and talk about recent trends — basically a half day long brain dump. We take that footage back to the editing suite and produce a few months worth of blog footage. We write up brief summary introductions to each blog post and transcript the footage. Then, we get the content approved by the client and post it for them. They can spend their time working while blog posts go up on their behalf.
Which Wistia feature is most important to you?
The most important part of Wistia is the SEO benefit. Our clients blog to increase visibility and drive more quality traffic to their websites. We have found that the Wistia interface is so simple to use, gives us a clean presentation, gets the message out there, and keeps all the SEO value heading in the right direction.
We are excited that Wistia’s SEO tools are always evolving. Frankly, anything that makes our workflow easier and helps our clients get found more effectively has a huge upside for us.
What’s next for you?
Our goal for this year is to spread the word on video blogging. We want to blog for as many companies in as many industries as we can. Everyone should be creating video if they want to succeed with their online marketing. It’s where the world is heading. We want to learn more from the video experts out there. The more the merrier!
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