The Classy platform is designed to help people fundraise for nonprofit organizations. Since its founding, it has enabled millions of people across 300,000 individual campaigns to fund more than 2,500 organizations.
One of the nonprofits that uses Classy for its fundraising is Barbells for Boobs (B4B), an organization dedicated to the early detection of breast cancer, with an emphasis on women and men under the age of 40.
When it comes to Classy’s marketing efforts, our customers are our greatest asset. By telling their stories, we're able to show how our product supports their important work. We approached B4B, knowing they had a powerful story just waiting to be shared. We've seen around a 60% engagement rate with all of our customer stories. We're very proud of that, especially with a video that is over four minutes long. A powerful story will keep viewers engaged. Ultimately, I love this video because it reflects what I love about filmmaking. Humans are so varied, but we are all more alike than we are different. Our stories comfort and inspire each other. Every video we create, be it a product story or a creative short, can help people connect with each other. Brad Hilton
Director of Media Content, Classy