Video Marketing Optimizations


So you’ve mastered the basics of video marketing. Now it’s time to start optimizing your video strategy! In this webinar, you’ll learn how to turn your videos into marketing machines by:

  • Customizing your video player to match your brand
  • Integrating with CRM or marketing automation platforms for lead scoring and workflows
  • Tapping into the power of video SEO with captions, transcripts, and keywords
  • Using analytics to see how people are interacting with the videos on your site
  • Applying our best practices for hosting your videos in Wistia

Watch on-demand!

About the speaker

Jean Merlain is a Product Marketing Manager at Wistia. With years of video and product marketing experience under his belt, he’s excited to share his insights on video marketing best practices and strategies for optimization. Outside of the office, he loves spending time with family and friends, singing karaoke, and exploring local restaurants.

About the speaker

Caitlin Kullberg is the Senior Product Manager for Wistia’s Pricing Growth team. With nearly a decade of experience in the tech industry, she has worked across product and marketing teams to build and deliver software that aims to streamline customer workflows and drive business outcomes. When she’s not working, she enjoys live music, her cats, and making lists.

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