Video Analytics
Inform your marketing strategy with detailed video analytics
Discover who’s watching your videos, how much they’re watching, and which ones are providing the most value for your business.
Track audience behaviors and user engagement
Engagement metrics and graphs
Get a comprehensive view of audience trends like rewatches, drop-offs, and interactions with your video to better gauge its engagement rate.Viewer-based tracking
Identify and track the people watching your videos, then send the user tracking data to your CRM for smarter lead nurturing.Video heatmaps
See exactly which parts of your video each individual viewer has watched, skipped, and rewatched.Gather direct, actionable data
Video data
Get a look at the percentage of viewers who clicked play, percentage viewed, total time watched, CTAs clicked, and more.
Social analytics
Check out stats like shares, likes, and comments, for each of your videos shared to social media — all in one place.
A/B testing
See what’s working in your video strategy with Wistia’s A/B testing feature. Put two videos head-to-head, see which one performs better, and pick a winner!
Send your analytics data to integrated platforms
Google Analytics
Connect your Wistia account to Google Analytics and automatically publish video events to your GA account.
Marketing automation platforms
Our advanced integrations with HubSpot, Pardot, and Marketo allow you to score leads, create drip campaigns, and rock out with all of your video data.
See how Wistia’s powerful video analytics can improve your marketing efforts