Know Your Audience

Find out more about the people behind the view counts.


See who’s watching your videos

The Audience page provides an overview of all your video viewers: who they are, where they’re located, and which videos they've watched.

An example Wistia audience page from Jeffslemonade.com

Collect and manage your leads within Wistia

The Audience page lets you identify leads who have email addresses associated with their viewing sessions. You can also drill down deeper and filter viewers who have entered their email addresses via Turnstile. Wistia also tracks how many videos each viewer has watched from your account, so you know just how much content they're consuming.

A list of leads captured with the Wistia audience page, including two instances of Christopher Raymond Lavigne

Find out what makes your viewers tick

Clicking on an individual audience member allows you to open up their Viewer page and see all of the videos they’ve watched. But it gets better! With a heatmap for each video, you can see how that viewer engaged with each piece of content.

The videos Chris Lavigne has been watching

Looking for a specific person?

Search makes it easy to find particular audience members within your list of viewers. From the Audience page dashboard, you can search for their name or email address, and find out more information about their viewing history.

audience page example

Interested in finding out more?

Test it out for free