Video lead generation

Where there’s a video, there’s a lead

Take your audience from “check that out!” to checkout.

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See our plans

Software UI showing new leads from video
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Incredible, embeddable email collectors

Whatever your goals are, our in-video forms help you meet ‘em and exceed ‘em.


Write your own form copy, customize your call to action, let viewers skip the form (or not), and decide which form fields work best for your campaign.

Video software UI showing the settings for an email collector over a video


Place a form anywhere in your video or have it appear on hover. You can even run an A/B test to see what placement works best.

Video software UI showing a time selector for when to display an email collector on a video

BYO form

Want to use a form from your marketing automation platform? No problem. We’ll make sure it shows up exactly how you formatted it.

Video software UI showing a menu to select from a Hubspot list

Webinar your way to more leads

Wistia Live makes it easy to connect with your audience and follow up with prospects.

Check out Wistia Live
Video software UI showing a webinar registration email collector

Fast, easy webinar registration

Whip up a registration page in seconds and choose the info you’d like to collect.

Keep the leads coming post-event

Your event may be over, but your lead gen efforts aren’t. Add an email collector to your webinar recording and embed the video on your site.

Video software UI showing an email collector and subscribe button over a video

Video galleries that turn viewers into subscribers

With Wistia Channels, your viewers can sign up for email notifications that alert them whenever you drop a new video.

Learn about Wistia Channels

Like what you see?

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Weidert Group company logo

With Wistia, we're able to host and embed videos on our website using a system that's not only optimized for search engines but also seamlessly integrated with our CMS and CRM. As a result, we can generate website traffic and engage leads with our videos.

Kelly Wilhelme Director of Marketing at Weidert Group

Nurture leads like nobody’s business

Once you’ve collected a bunch of leads from your videos, we’ll help you make the most of ‘em.

Video software UI showing an email collector on a video sending leads to a Hubspot list

Send leads to your database

Connect Wistia to your marketing automation platform so all your leads flow right in.

Video software UI showing an alert for the percentage a prospect has watched a video

Trigger workflows

One example? Set up alerts that let your sales team know when someone watches a certain percentage of your video.

Video software UI showing a list of registrants from a webinar and a modal to send attendees’ information to an integration list

Follow up

If you host webinars with Wistia, follow up with attendees or place them into a nurture flow using the contact info they provided when registering.

Video software UI showing lead impression and submission numbers and an email collector on a video

Lead-ers digest

Access all things leads with the tap of a finger. We’re talkin’ form completion rates, contact info, and an exportable list of all your leads.

Ready to take Wistia for a spin?