Reach & Retarget

Use viewer data to get super-focused with your ads

Send Wistia viewer data to Facebook and Google, so you can reach new audiences or retarget existing ones with perfectly tailored ads.

Create smarter ads on Facebook, Instagram, Google, and YouTube

Reach new audiences

Combine the power of your data with Facebook’s and Google’s tools to target new, similar audiences.

Retarget your current audience

Encourage viewers to watch new or related videos based on what they’ve already watched on your site.

Engage existing, unengaged customers

Tap into viewer data to craft the perfect message that encourages folks to continue watching your content.

Get more reach, without compromising your brand

Benefit from the massive scale and reach of Facebook and Google, while maintaining control over your data and where you host your videos. Now, you can build valuable audiences to reach more viewers — without sacrificing your brand or viewer experience.

Keep your audience coming back for more

The more people watch your videos, the more they love your brand. With Reach & Retarget, you can capture viewing data and use it to find them (and look-alike audiences), encouraging people to spend time with your brand.

Create ads based on viewing data from a Wistia Channel or a single video

Channel data

When a viewer engages with videos in your Channel, you can retarget them based on how much they’ve watched, or create Lookalike or Similar Audiences to reach new viewers.

Individual video data

If a viewer watches a video for a product on your site, for example, you can retarget that viewer on Facebook, Instagram, or Google properties with an ad for that same product.

Nudge viewers to take action using one of
our pre-made audiences

Whether you want to reach viewers who haven’t finished a video, those who’ve watched a handful of your videos, or even your loyal Channel subscribers, you can use our pre-made, suggested audiences to quickly set up ads and get more targeted with your messaging and delivery.

See how easy it is to get started

Connect to the platforms

Select the Facebook or Google integration, and we’ll send your viewer data to the platforms so you can set up your ads.

Pick a pre-made audience

Select any of our pre-made audiences that help identify specific viewing behavior, or create your own in the ad platforms.

Deliver super-targeted ads

Retarget your current audiences or reach new ones with similar characteristics, then watch your ads perform their best.

Ready to engage your audience with smarter ads?