The way we serve our video content impacts the environment
The Internet will soon be responsible for nearly 10% of global electricity usage, or one billion tons of CO2 annually.
We know — yikes! We’re taking small steps to keep both your audience (and the planet) happy
Minimizing server use
Powered by (mostly) renewable energy
We store our assets in Amazon Web Service (or AWS), which runs on 50% renewable energy.
Driven by less storage usage
Since Flash is no longer widely used, we recently stopped encoding Flash assets entirely, which cut our overall storage in half.
Images loaded from the cache
Instead of storing image derivatives in s3, they’re always generated on demand, and we rely on caching from our CDN.
Optimizing asset size
We know there’s a whole lot more work to do, but we think that bringing these issues to light is a great first step in the right direction.
There are many things we can do to to make sure that the apps we build, the data we share, and the sites we visit are good for people and planet. This site provides an overview of the problem, and some actions we can take.
How green is your website? Ecograder is a free tool that grades your website on sustainable design, green hosting, and sustainable development.
In 2017, Stripe decided to explore what it would take to become a carbon-neutral company. Increment published the process, motivation, and a worksheet for you, too.