Video SEO

Boost traffic to your site with Wistia’s video SEO

Wistia’s embed codes are designed to automatically optimize the videos on your site for search engines. If you host your videos on Wistia, we’ll inject the video metadata into your web page’s header to direct traffic to your site.

Boost traffic to your site with Wistia’s video SEO

We make sure that your videos get indexed on all major search engines, with links back to your website - not to YouTube or Vimeo. Wistia is the only video hosting platform designed with the needs of SEO-conscious marketers in mind.

A telescope and a browser
Happy code on a computer screeb

No setup required

Wistia completely automates video SEO, so there’s no extra work after you embed your video. Just copy and paste the Standard Wistia embed code, and we’ll take it from there. No sitemap, no extra code, we do all the work.

magnifying-glass-on-blue

Crafted by SEO experts, for SEO experts

Videos on an iphone illustration
Illustration of code snippet
With some behind-the-scenes JavaScript that is a part of every Wistia embed code, we inject some JSON-LD metadata into your web page’s header.
Illustration of green file icon
This metadata includes the video title, description, and transcripts, which all help your video rank higher in Google or Bing.
Illustration of pink cube
Our JSON-LD file doesn’t interfere with other JSON on your site and will be injected every time.
Illustration of a printer

Automatic transcript injection

Search bots can only read text, so Google’s algorithm loves video transcripts. If you embed a Wistia video with captions onto your page, we’ll automatically inject the transcript via JSON for an additional SEO boost.

Metadata means better ranking

Nothing can be guaranteed in the world of SEO. But we can guarantee that your embedded Wistia videos will be crawled by search engines. The title, description, and thumbnail that you choose will be included in your page’s metadata, which helps determine how your page ranks.
Screenshot of Google search results for Wistia

Want to see it in action?

Type “Standard Embed” into Google Video search, and you’ll see a Wistia blog video indexed with a thumbnail. You can even run that video’s page through Google’s Structured Data Tool, and you’ll find the video object and its metadata as indexed by Google.

Interested in finding out more?