Mathew Sweezey

Building Influence with Great Experiences

Mathew Sweezey is the Marketing Automation Evangelist at Salesforce. He is the author of Marketing Automation for Dummies and is a frequent writer for Clickz. He’s also the co-founder of Eventide Brewing. Mathew has demonstrated how marketers can do repeatable video in his "Smarter Marketing Series."Mathew Sweezey is the Marketing Automation Evangelist at Salesforce. He is the author of Marketing Automation for Dummies and is a frequent writer for Clickz. He’s also the co-founder of Eventide Brewing. Mathew has demonstrated how marketers can do repeatable video in his "Smarter Marketing Series."

Mathew spoke about how great companies are building influence with their consumers through better experiences, including video engagements. Here are three key takeaways from Mathew's talk:

  • Helpfulness of content is three times more important than trust of employees to convince someone to follow a brand.
  • Authenticity is a key factor in creating content people want to consume.
  • Content isn't just about downloads, it's about lifelong engagement.

Rand Fishkin

Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.

Mackenzie Fogelson

Mackenzie Fogelson, the founder and CEO of Mack Web Solutions, talked about how to convince your boss, develop useful KPIs, and succeed in your larger marketing goals.

Mathew Sweezey

Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.

Chris Savage

Chris Savage, the CEO and co-founder of Wistia, talked about how far video marketing has come and where it’s going next.

Phil Nottingham

Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.

Heidi McKye

Heidi McKye, Creative Director of Education at Stillmotion, talked about how to tell the story story inside your brand or product.