Lisa Marinelli
Senior Content Specialist at WistiaShe/Her
Lisa tackles any type of writing project, whether it's a video marketing blog post, a guidebook on becoming a webinar wizard, or a pop song of her own.
Wistia vs. Goldcast: Which Webinar Platform Is Better for Marketers?
Wistia and Goldcast serve different needs. Compare the two and find the better fit for your team.
Webinars
Wistia vs. Livestorm: Which Webinar Platform Is Better for Marketers?
Explore the main differences between these two platforms and choose the right one for your team.
Webinars
Wistia vs. ON24: Which Webinar Platform Is Better for Marketers?
Wistia and ON24 take different approaches to webinars. Compare them side by side and find the right fit for your team.
Webinars
Wistia vs. Zoom: Which Webinar Platform Is Better for Marketers?
Zoom is a meetings-first platform, while Wistia turns your webinars into results with post-webinar tools and deeper marketing integrations.
Webinars
How to Track Video Metrics and Performance with Analytics
Discover what video metrics to track for engagement, conversion assists, and ROI of your next video.
Video Analytics
How to Add a Video CTA to Increase Conversions
Learn how to add a call to action to videos and how to optimize for conversion rates.
Video Strategy
State of Video Report: Video Marketing Statistics for 2026
Build a stronger video marketing strategy this year with our latest video marketing statistics on performance, creation, distribution, and generative artificial intelligence (AI).
Video Analytics
2026 Industry Benchmarks for Your Webinar Analytics
Discover webinar benchmarks for 2026, including registration and attendance rates based on data from 900+ marketers and all the webinars hosted on Wistia.
Video Analytics
The Top 13 Webinar Analytics For Measuring Success
Use these insights to refine your strategy and make each webinar a bigger win than the last.
Video Analytics
9 Tips for Repurposing Videos for Social Media
Turn your video library into a steady stream of engaging social content.
Editing
Webinar Checklist: How to Plan, Host & Follow Up on a Successful Webinar
A week-by-week webinar checklist covering planning, promotion, going live, and post-event follow-up.
Webinars
10 Useful Wistia Features for Video Marketers
Check out 10 features marketers love and learn how you can get the most out of our product.
Video Strategy