Video Distribution
Repurpose your videos, expand your reach, and turn views into leads.
9 Tips for Repurposing Videos for Social Media
Turn your video library into a steady stream of engaging social content.
Lisa Marinelli
Video Accessibility: How to Make Your Video Content Accessible
Learn how captions, audio descriptions, and a few other features can help your videos reach every viewer and go further in your distribution strategy.
Lisa Marinelli
The Best Practices for Adding Lead Gen Forms to Your Videos
Get data-backed insights on the types of videos that capture the most leads, the best places to put a form in your videos, and more.
Chiara Hoogervorst
Why You Should Dub Your Business Videos with AI
Video dubbing helps you reach new markets around the world. See how AI makes it faster and cheaper than ever.
Sam Balter
Your Guide to Embedding Videos
Learn the benefits of embedding videos on your site, plus data-backed tips on where to place them.
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All Articles
Tips for Showcasing Your Virtual Conference on a Wistia Channel
Get the most out of your virtual conference’s video content using a Wistia Channel. Here are our greatest tips!
Lisa Marinelli
Should You Use Video on Your Blog?
Before adding video to your blog, you should ask yourself these 3 questions...
Jenny Coppola
Why Ads Alone Can’t Buy Your Brand Love
Here’s why your business should stop chasing after awareness and focus your marketing efforts on building affinity instead.
Lisa Marinelli
The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)
Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.
Jenny Coppola
The Differences Between Wistia Channel Subscribers and YouTube Subscribers
Learn more about Wistia Channel Subscribers and why this data may be more valuable to your business.
Phil Nottingham
The Key to Social Media Success: Marketing Like a Media Company
Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.
Phil Nottingham
What We Can Learn from Streaming Services About Audience Viewing Behavior
Marketers should take a page from Netflix's book when it comes to capturing and holding the attention of their audiences.
Jenny Coppola
Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra Fishman
Why a Wistia Channel Is like Netflix for Your Branded Video Content
Use Wistia Channels to maximize your video engagement and eliminate distractions while building a beautiful home for your content.
Jenny Coppola
Where to Share Your Brand's Video Content (Besides YouTube)
With all the new video platforms emerging, you have tons of opportunities to interact with your audience. Where do you begin?
Jenny Coppola
What Changes to YouTube Video Embeds Means for Your Business
Find out how these changes affect the viewer experience and what you can do to take control over your content.
Phil Nottingham
5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne
Does Production Quality Matter in Video Advertising? A Wistia Report
Learn which factors impact video advertising the most—good storytelling, high-quality production, or a glossy finish.
Phil Nottingham
Why You Should Get Comfortable with Iterative A/B Testing
Find out why you should make iterating part of your A/B testing process.
Andrew Capland
How to Make Square Videos for Social Media
Take up more real estate on your viewer's social media feeds by creating square videos—here's how!
Trevor Holmes
Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
Jenny Coppola
How to Incorporate Video into a Marketing Automation Campaign
Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
Andrew Capland
Technical Tips for Using Video and Email Together
From file size and devices, to UX and more, learn about using video and email in this post.
Robin Panish
Adding Video into Your Sales Outreach in 6 Steps
Combat the sales stigma by adding custom videos into your outreach efforts today.
Jenny Coppola
Incorporating Video into Your Website Design
If you’re going to invest in a video marketing and awareness strategy, you want your efforts to show.
Jordan Wellin
Before You Make a Facebook Teaser Video, Consider This
Here’s everything we learned about making teaser videos for Facebook, including what to avoid.
Jenny Coppola
How Compelling Copy Can Transform a Call to Action
Find out how you can create CTAs that compel people to act—and make them excited to do so!
Jenny Coppola
Give Your Sales Outreach a Makeover with Video Voicemails
Higher click-through rates, more deals, and delighted customers? Tell me more!
Jordan Wellin
Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through rates. The results are in.
Margot Mazur