Wistia’s integration with ActiveCampaign
The Wistia + ActiveCampaign integration makes it easy to capture leads from your videos and webinars and sync them to ActiveCampaign—complete with each contact’s video viewing and webinar engagement data. Use Wistia’s in-video forms and webinar registration pages to collect leads. Then, trigger automations, tag contacts, or start campaigns based on how they actually engaged, all without manual exports or switching platforms.
How the Wistia + ActiveCampaign integration works
Capture leads from videos
Turn viewers into contacts by adding custom forms to your videos. Collect info at just the right moment and automatically sync it with ActiveCampaign.
Trigger workflows with video data
Once a contact is in ActiveCampaign, their video viewing data syncs automatically. Use Wistia events to trigger follow-up automations, tag contacts, or enroll them in campaigns based on the videos they played and exactly how much they watched.
Sync webinar registrants
Host webinars with Wistia and registration data flows right into ActiveCampaign. Names, emails, and registration details sync automatically so you can start engaging leads before the event even begins.
Personalize follow-up based on webinar engagement
After the webinar, attendee engagement data syncs to each contact’s record in ActiveCampaign. You’ll see who showed up, how long they stayed, how active they were in the chat, and more. Use that info to alert Sales or automate a follow-up workflow.
Data shared with ActiveCampaign
See how the Wistia + ActiveCampaign integration syncs data across videos, Channels, and webinars to help you capture leads and track engagement.
Instantly sync Wistia form submissions to ActiveCampaign so you can automate follow-ups at peak interest.
- First name
- Contact field
- Last name
- Contact field
- Email address
- Contact field
Available for
- Video
- Webinars
- Channels
Track viewer behavior and key interactions to personalize outreach, trigger automations, and score leads.
- Video played (≥1%)
- Contact event
- Percent watched (25%, 50%, 75%, 100%)
- Contact event
- Total time watched
- Contact field
Available for
- Video
Track webinar registration, attendance, and engagement for more personalized follow-up
- Webinar name
- Contact field
- Webinar Registered
- Contact field
- Registration Date
- Contact field
- Attended
- Contact field
- Attendance date and time
- Contact field
- Total time watched
- Contact field
- Poll response count
- Contact field
- Chat message count
- Contact field
- External link count
- Contact field
Available for
- Webinars
Understand traffic origin and attribution from UTM tags and referrer data.
- UTM Campaign
- Contact field
- UTM Source
- Contact field
- UTM Medium
- Contact field
- Referrer
- Contact field
Available for
- Webinars